Christmas in July: Wash-FM

[ojmurphy]

Monday 25th July - 5 months til Christmas, and it's all Christmas music, all day on Wash-FM... Any comments?! I guess the advantages are that the brand 'Washington's Home for the Holidays' is cemented early, and it gets people talking about 97.1, but on the other hand, do people really want to listen all day at work, or have they tuned in the stereo at work to another station? <P ID="signature">______________
Owen</P>

 

[vaboi83]

UMMM...NO

Q 94 in RIchmond is douing something in the morning two, something about a Santa and some Christmas music, it will be on Tues, the 26th though

again...UMMM...NO

but at least i do not think it is gonna be all day, they only do that on Christmas Night and Day


> Monday 25th July - 5 months til Christmas, and it's all
> Christmas music, all day on Wash-FM... Any comments?! I
> guess the advantages are that the brand 'Washington's Home
> for the Holidays' is cemented early, and it gets people
> talking about 97.1, but on the other hand, do people really
> want to listen all day at work, or have they tuned in the
> stereo at work to another station?
>

 

[marathoner]

> UMMM...NO
>
> Q 94 in RIchmond is douing something in the morning two,
> something about a Santa and some Christmas music, it will be
> on Tues, the 26th though
>
> again...UMMM...NO
>
> but at least i do not think it is gonna be all day, they
> only do that on Christmas Night and Day
>
>
> > Monday 25th July - 5 months til Christmas, and it's all
> > Christmas music, all day on Wash-FM... Any comments?! I
> > guess the advantages are that the brand 'Washington's Home
>
> > for the Holidays' is cemented early, and it gets people
> > talking about 97.1, but on the other hand, do people
> really
> > want to listen all day at work, or have they tuned in the
> > stereo at work to another station?
> >
>
KVIL in Dallas did something similar earlier this month, a "Christmas in July" sort of thing. Seemed to create a good deal of interest for a few days for a formerly great station in the metroplex.

 

[radiolover78]

> > UMMM...NO
> >
> > Q 94 in RIchmond is douing something in the morning two,
> > something about a Santa and some Christmas music, it will
> be
> > on Tues, the 26th though
> >
> > again...UMMM...NO
> >
> > but at least i do not think it is gonna be all day, they
> > only do that on Christmas Night and Day
> >
> >
> > > Monday 25th July - 5 months til Christmas, and it's all
> > > Christmas music, all day on Wash-FM... Any comments?! I
> > > guess the advantages are that the brand 'Washington's
> Home
> >
> > > for the Holidays' is cemented early, and it gets people
> > > talking about 97.1, but on the other hand, do people
> > really
> > > want to listen all day at work, or have they tuned in
> the
> > > stereo at work to another station?
> > >
> >
> KVIL in Dallas did something similar earlier this month, a
> "Christmas in July" sort of thing. Seemed to create a good
> deal of interest for a few days for a formerly great station
> in the metroplex.
>

Mix 97 in the Hudson Valley of New York had a Christmas in July Weekend. It created a lot of buzz.

 

[ojmurphy]

> Mix 97 in the Hudson Valley of New York had a Christmas in
> July Weekend. It created a lot of buzz.

Yeah, not surprising! I'd say you'd have to have some balls to programme Christmas music in July, particularly on a workday when your main audience is listening. It's a risk to have your core audience, which is disaffected by Christmas music, floating around the dial. Having said that, it gets people talking and I did even listen to Wash-FM for maybe half an hour Monday and found it quite fun. Maybe I should see a doctor?!
<P ID="signature">______________
Owen</P>