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Christmas in Philly vs Other Markets

S

SCRHack

Why do we go so early? Is it all about getting numbers for B and Sunny? Do we consider the people of Philadelphia more cheerful and more Holiday-y than the rest of the nation? (HA!)

Has another market set a precedent? Here in CT the River 105.9 has holiday themed give away but no music in rotation. There is as far as I know no one who goes all Christmas more than a week or so before the Holiday itself. In fact most stations just mix it in with their regular playlists usually only being all music from Christmas Eve to Christmas Day.

Basically, whats the deal with the Philly market.
 
If you read some of the other boards you'll find many markets with 1, 2 or more Christams stations already. Philadelphia was actually late getting into this. The national trend to the all Christmas format for a month or more seemed to start in 2001 as a reaction to 9-11, to help bring some holiday spirit early.
No Philadelphia station went all Christmas that year (there were some AM stations in surrounding towns like Wilmington & Allentown running the satellite standards format that did go all Christmas early). In 2002 Sunny went to the all Christmas format, B101 came in the next year.

You can say that Philadelphians do get into Christmas. The traditions of the decorations and shows at downtown department stores are still very popular or well remembered.


> Why do we go so early? Is it all about getting numbers for B
> and Sunny? Do we consider the people of Philadelphia more
> cheerful and more Holiday-y than the rest of the nation?
> (HA!)
>
> Has another market set a precedent? Here in CT the River
> 105.9 has holiday themed give away but no music in rotation.
> There is as far as I know no one who goes all Christmas more
> than a week or so before the Holiday itself. In fact most
> stations just mix it in with their regular playlists usually
> only being all music from Christmas Eve to Christmas Day.
>
> Basically, whats the deal with the Philly market.
>
 
Re: Who cares? I think people just like to b*tch!

The funniest thing I have seen so far regarging WSNI's going "holiday" is who is being vocal, at least in my world, about the issue of the choice to go "holiday".

Adam Joseph - WPVI weekend weather guy, must be 26? I saw him make a comment about it last weekend cause it was 62 degrees out.

I got an e-mail regarding Philly radio the other day and a young male, probably same age as Adam, warned us all to "not listen to Sunny 104.5".

Hmmmm, young males taking issue with "holiday" music on WSNI? That's curious. What are they doing listening to WSNI is the first place?

Here is the thing I do not get, what is the big fuss? There are so many options for the W25-54 in the Philadelphia Metro, if they don't want to hear "holiday" music move on to BEN or B101 or WDAS or or or.

There must be some sort of valid business reason to go all "holiday" when WSNI did, and hell, I don't see people freaking the f-out about the news paper inserts or the holiday displays in the malls or the tv commercials or the chain to remain nameless that had the audacity to serve my coffee in an x-mas themed cup - they will remain nameless to protect the innocent from the mounting "you-went-holiday-too-early" boycotts.

Lastly, B101 is going to go "holiday" 14 days later than WSNI, right? By some people's "ideal" start date isn't that 7 days too early? So will B101 take the same heat? I doubt it.

It's the commercialization of the holidays, been going on for years. Radio simply caught on late in the game, and if you really think about it, isn't that always the case?





> If you read some of the other boards you'll find many
> markets with 1, 2 or more Christams stations already.
> Philadelphia was actually late getting into this. The
> national trend to the all Christmas format for a month or
> more seemed to start in 2001 as a reaction to 9-11, to help
> bring some holiday spirit early.
> No Philadelphia station went all Christmas that year (there
> were some AM stations in surrounding towns like Wilmington &
> Allentown running the satellite standards format that did go
> all Christmas early). In 2002 Sunny went to the all
> Christmas format, B101 came in the next year.
>
> You can say that Philadelphians do get into Christmas. The
> traditions of the decorations and shows at downtown
> department stores are still very popular or well remembered.
>
>
>
> > Why do we go so early? Is it all about getting numbers for
> B
> > and Sunny? Do we consider the people of Philadelphia more
> > cheerful and more Holiday-y than the rest of the nation?
> > (HA!)
> >
> > Has another market set a precedent? Here in CT the River
> > 105.9 has holiday themed give away but no music in
> rotation.
> > There is as far as I know no one who goes all Christmas
> more
> > than a week or so before the Holiday itself. In fact most
> > stations just mix it in with their regular playlists
> usually
> > only being all music from Christmas Eve to Christmas Day.
> >
> > Basically, whats the deal with the Philly market.
> >
>
 
Re: Who cares? I think people just like to b*tch!

I went to Connecticut this Thursday, and the only all-Christmas station I heard all the way was Sunny 104.5.<P ID="signature">______________
17-year-old radio geek
Location: Princeton Junction, NJ
AIM: KewlDude471</P>
 
Re: Who cares? I think people just like to b*tch!

> The funniest thing I have seen so far regarging WSNI's going
> "holiday" is who is being vocal, at least in my world, about
> the issue of the choice to go "holiday".
>
> Adam Joseph - WPVI weekend weather guy, must be 26? I saw
> him make a comment about it last weekend cause it was 62
> degrees out.
>
> I got an e-mail regarding Philly radio the other day and a
> young male, probably same age as Adam, warned us all to "not
> listen to Sunny 104.5".
>
> Hmmmm, young males taking issue with "holiday" music on
> WSNI? That's curious. What are they doing listening to
> WSNI is the first place?
>
> Here is the thing I do not get, what is the big fuss? There
> are so many options for the W25-54 in the Philadelphia
> Metro, if they don't want to hear "holiday" music move on to
> BEN or B101 or WDAS or or or.
>
> There must be some sort of valid business reason to go all
> "holiday" when WSNI did, and hell, I don't see people
> freaking the f-out about the news paper inserts or the
> holiday displays in the malls or the tv commercials or the
> chain to remain nameless that had the audacity to serve my
> coffee in an x-mas themed cup - they will remain nameless to
> protect the innocent from the mounting
> "you-went-holiday-too-early" boycotts.
>
> Lastly, B101 is going to go "holiday" 14 days later than
> WSNI, right? By some people's "ideal" start date isn't that
> 7 days too early? So will B101 take the same heat? I doubt
> it.
>
> It's the commercialization of the holidays, been going on
> for years. Radio simply caught on late in the game, and if
> you really think about it, isn't that always the case?
>
>
>
>
>
> > If you read some of the other boards you'll find many
> > markets with 1, 2 or more Christams stations already.
> > Philadelphia was actually late getting into this. The
> > national trend to the all Christmas format for a month or
> > more seemed to start in 2001 as a reaction to 9-11, to
> help
> > bring some holiday spirit early.
> > No Philadelphia station went all Christmas that year
> (there
> > were some AM stations in surrounding towns like Wilmington
> &
> > Allentown running the satellite standards format that did
> go
> > all Christmas early). In 2002 Sunny went to the all
> > Christmas format, B101 came in the next year.
> >
> > You can say that Philadelphians do get into Christmas.
> The
> > traditions of the decorations and shows at downtown
> > department stores are still very popular or well
> remembered.
> >
> >
> >
> > > Why do we go so early? Is it all about getting numbers
> for
> > B
> > > and Sunny? Do we consider the people of Philadelphia
> more
> > > cheerful and more Holiday-y than the rest of the nation?
>
> > > (HA!)
> > >
> > > Has another market set a precedent? Here in CT the River
>
> > > 105.9 has holiday themed give away but no music in
> > rotation.
> > > There is as far as I know no one who goes all Christmas
> > more
> > > than a week or so before the Holiday itself. In fact
> most
> > > stations just mix it in with their regular playlists
> > usually
> > > only being all music from Christmas Eve to Christmas
> Day.
> > >
> > > Basically, whats the deal with the Philly market.
> > >
> >You hit the issue write on the money. A/C is a female targeted format..Christmas music is designed for what this target wants during the holiday season. It's worked so well and that's why in many markets there are multi stations doing it...and going early to get the upper edge. Do you want to be the one that has to explain to some corporate VP why you didn't go Christmas
music when you fall book arrives and you got your clocked cleaned? Thought not..
Guys who like to cry about this......the people who program A/C don't care about you. You're not the target. So go to the other threads and complain about YSP or something.
 
Re: Who cares? I think people just like to b*tch!

> > > >
> > >You hit the issue write on the money. A/C is a female
> targeted format..Christmas music is designed for what this
> target wants during the holiday season. It's worked so well
> and that's why in many markets there are multi stations
> doing it...and going early to get the upper edge. Do you
> want to be the one that has to explain to some corporate VP
> why you didn't go Christmas
> music when you fall book arrives and you got your clocked
> cleaned? Thought not..
> Guys who like to cry about this......the people who program
> A/C don't care about you. You're not the target. So go to
> the other threads and complain about YSP or something.
>

Well if too many stations in a market go all Christmas..that will
give people a reason to seek other music elsewhere..like Sirius Satelite,
Xm or their own music collections.

I know last year my office supervisor turned our radio on WSTW when the Christmas music came on in November.
The retailers benefit from this the most as they play it in their stores.
But wasn't there some law that you had to pay BMI royalty fees ..something like that if you played radio broadcasted music in your stores ..or even your own music programming?


I know years ago my program director said a store wasn't really supposed to play a radio station in their stores without paying fees..
Just like the radio stations pay.
But that was along time ago..
 
Re: Who cares? I think people just like to b*tch!

> > > > >
> > > >You hit the issue write on the money. A/C is a female
> > targeted format..Christmas music is designed for what this
>
> > target wants during the holiday season. It's worked so
> well
> > and that's why in many markets there are multi stations
> > doing it...and going early to get the upper edge. Do you
> > want to be the one that has to explain to some corporate
> VP
> > why you didn't go Christmas
> > music when you fall book arrives and you got your clocked
> > cleaned? Thought not..
> > Guys who like to cry about this......the people who
> program
> > A/C don't care about you. You're not the target. So go to
> > the other threads and complain about YSP or something.
> >
>
> Well if too many stations in a market go all Christmas..that
> will
> give people a reason to seek other music elsewhere..like
> Sirius Satelite,
> Xm or their own music collections.
>
> I know last year my office supervisor turned our radio on
> WSTW when the Christmas music came on in November.
> The retailers benefit from this the most as they play it in
> their stores.
> But wasn't there some law that you had to pay BMI royalty
> fees ..something like that if you played radio broadcasted
> music in your stores ..or even your own music programming?
>
>
> I know years ago my program director said a store wasn't
> really supposed to play a radio station in their stores
> without paying fees..
> Just like the radio stations pay.
> But that was along time ago..

It's true about the fees but it's rarely enforced. In a given market, it's usually the mainstream or soft A/C that goes Christmas. Sometimes an oldies station will join the fray. So, there will still be a number of stations still available not playing Christmas. But most of them would not be "office friendly." The guys working in the shop may have MMR or YSP on...but that's it.
Most managers won't tolerate country..which is really ridiculous. And..of course the rap or hip hop stations wpuldn't be played in most offices.
>
 
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