A
argytunes
Guest
Hi Jeff!
First...don't worry about digressing from the original thread. I think many of your comments are ESSENTIAL to broadcasters who REALLY take their jobs seriously.
I realize my tone on many of these threads might appear to be NEGATIVE...at least to you (or others who don't know me). But my feelings are genuine. Contrary to what you might believe, I'm not an out of work radio lunatic who just wants to b**ch about broadcasting!
The major difference between the 2 of us is this.
I don't have to worry about making my employer angry because of a comment, observation, or an opinion that might not be complimentary to the company. But the same rules DON'T APPLY in your case! If our roles were reversed, I guess I'd echo feelings that are similar to yours? [Most of us don't set verbal fire to the company that's taking care of our phone, electric or heating bills].
Since you and I both know ERIE L. very well...you can certainly reference my name through him.
With copywriting....which is ONE of the broadcast talents (I guess) I have....I think most advertisers would like a radio listener to associate their name with their product(s)? Forget the fact that their competition is located next door or a half mile down the street! So to get our attention for 10, 15 or 30 seconds, many will resort to one of these tactics:
1. Promise us the moon in order to get us to set foot in the door.
2. Use the "we've been here for 500 hundred years" approach to generate trust.
3. Scream and yell at us hoping to get our attention...and our dollars!
All of these may (or may not) work when it comes to radio---because unlike television...radio is AN AUDIO MEDIUM! So if a listener's first impression about an advertiser (or a radio station) is NEGATIVE...do you really think he or she will give that same product "a 2nd chance?"
If my thoughts about lousy talent, poor station imaging, terrible promotional giveaways, and/or bad commercials appear to come across as NEGATIVE---I guess you're correct about me? But I'm sure I'm not the ONLY broadcaster (currently working or at least passively listening) who has similar thoughts?
I'm just a little more vocal about 'em.
argytunes
First...don't worry about digressing from the original thread. I think many of your comments are ESSENTIAL to broadcasters who REALLY take their jobs seriously.
I realize my tone on many of these threads might appear to be NEGATIVE...at least to you (or others who don't know me). But my feelings are genuine. Contrary to what you might believe, I'm not an out of work radio lunatic who just wants to b**ch about broadcasting!
The major difference between the 2 of us is this.
I don't have to worry about making my employer angry because of a comment, observation, or an opinion that might not be complimentary to the company. But the same rules DON'T APPLY in your case! If our roles were reversed, I guess I'd echo feelings that are similar to yours? [Most of us don't set verbal fire to the company that's taking care of our phone, electric or heating bills].
Since you and I both know ERIE L. very well...you can certainly reference my name through him.
With copywriting....which is ONE of the broadcast talents (I guess) I have....I think most advertisers would like a radio listener to associate their name with their product(s)? Forget the fact that their competition is located next door or a half mile down the street! So to get our attention for 10, 15 or 30 seconds, many will resort to one of these tactics:
1. Promise us the moon in order to get us to set foot in the door.
2. Use the "we've been here for 500 hundred years" approach to generate trust.
3. Scream and yell at us hoping to get our attention...and our dollars!
All of these may (or may not) work when it comes to radio---because unlike television...radio is AN AUDIO MEDIUM! So if a listener's first impression about an advertiser (or a radio station) is NEGATIVE...do you really think he or she will give that same product "a 2nd chance?"
If my thoughts about lousy talent, poor station imaging, terrible promotional giveaways, and/or bad commercials appear to come across as NEGATIVE---I guess you're correct about me? But I'm sure I'm not the ONLY broadcaster (currently working or at least passively listening) who has similar thoughts?
I'm just a little more vocal about 'em.
argytunes