pjc1961 said:
Daypart and demographic breakouts for the NYC January 2011 PPM ratings in Vince Santarelli's column in examiner.com:
http://www.examiner.com/ny-in-new-york/january-ppm-s
And this to me, IMO, is a little bit of the sobering reality for CBSFM. Being 4th in your key demo behind 2 younger leaning stations should say something, I don't care if it's inches or yards 4th is 4th. And if you look younger not even top 10. Certainly doesn't take away from being a solid performer but you can't help but think who's really listening and what the longer term strategy is.
Perhaps adding back the older tunes isn't a bad idea, the younger crowd's not listening anyway.
Need to define young. How does the station look 35-64 adults because that's where they will look best.