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Christmas music and PPM ratings

J

johnbasalla

Will it be "jaw-dropping" either positively or negatively to see the ratings for the all-Christmas music stations when they are rated by the PPM's?"
 
johnbasalla said:
Will it be "jaw-dropping" either positively or negatively to see the ratings for the all-Christmas music stations when they are rated by the PPM's?"
Click to expand...

We have already seen the effects going back to the 2003 Philadelphia tests and the 2005 Houston tests, and in markets like LA going back to last year. Like the diary, the Christmas leader jumps. KOST in LA doubled over its non-Christmas trailing average.
 
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