• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Christmas music and PPM ratings

Will it be "jaw-dropping" either positively or negatively to see the ratings for the all-Christmas music stations when they are rated by the PPM's?"
 
johnbasalla said:
Will it be "jaw-dropping" either positively or negatively to see the ratings for the all-Christmas music stations when they are rated by the PPM's?"

We have already seen the effects going back to the 2003 Philadelphia tests and the 2005 Houston tests, and in markets like LA going back to last year. Like the diary, the Christmas leader jumps. KOST in LA doubled over its non-Christmas trailing average.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom