Interesting point. My guess is that even though 96.1 went in the middle of October and thus most likely lost some audience through the subsequent few weeks, they will do well with the Christmas programmimg. I'm not familiar enough with the Atlantic City market to know how much of a difference. Is WFPG that much stronger as the market leader? My HOPE is that WFPG can hold off the Christmas station in the Fall book. Things have got to return to pre-911 "normalcy" one of these years. In Philly, the two AC's, even though one is dominant in the market, both are all Christmas. Neither one wants to take the chance that this is the year All-Christmas-all-the-time has run it's course.
Actually, one has nothing to lose by going all-Christmas, the other has a lot to lose by not.
Good luck to WFPG.
> All eyes around the nation should be on Atlantic City when
> the fall book comes out. The station that went 100 percent
> Christmas on October 17 vs WFPG..the leading market A/C who
> did not switch to full time Christmas music..at least
> through this past Friday. Can a station that does Christmas
> only part time during the rating period beat a station in
> the ratings that was 100 percent Christmas? The rating
> period ends tomorrow..so what happens after that will not
> impact the ratings. We all think October 17 was too early
> for Christmas. Will the ratings back that up amd WFPG
> survive the holiday onslaught? Or will 96.1 score a
> surprising upset leading to more stations rushing Christmas
> even earlier next year?
>
