It's a shame you missed the radio column in the NY Daily News one day last week. That question was asked of the Lite-FM pd. The answer was as simple as childhood itself. At Christmas, people want to hear what they heard as children. Therefore you still have listeners expecting Bing, Dino, Mathis, etc. That was what their grandparents and parents listened to, and the listeners 24-35 still expect it. Some 70's artists such as Anne Murray and the Carpenters have been successfully intergrated, because the parents liked it. But much of the newer material just has not been accepted. And the statons going heavily into that music don't have the success of those sticking to the tried and true. Christmas material by Phil Spector, the Beach Boys, etc. has and does work. But much of the material of the 80's and 90's just doesn't seem to work.
> First, I'm not a fan of christmas or regular standards.
> But, a lot of standards artists wind up on these
> all-christmas formats that a lot of AC stations run which
> have a much younger audience than a traditional standards
> station. So, how come christmas standards do decent with
> younger people while regular standards do very poorly with
> younger people?
>
