Gator....I am impressed with the overall sound of the station....Craiger is Vt (at least I think its VT) 7pm-12am on weeknights...if its VT it so clean I think he is actually live in the studio. You got a kick a** morning show (Steve, Eden and Amadeus), followed with strong talent for mid-days and afternoons (Michele Chase and PD Jeff Davis). You also have weekend talent which make the station sound super during that time....overall who has the better sound in Jax: WQIK or Gator...its Gator heads on.....they are going to start trending up I think in the books and what I hear in the Fall Phase 1 that Gator beat WQIK in the 25-54 demo which is the target demo and if that is true the tide could be change and WQIK could find itself in the future as the number two country station in Jax with Gator chomping at the top.