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Christmas Music in NYC 2008

W

wmgcbs

Guest
I wouldn't have dreamed of starting this thread this early, but sure enough, 106.7 Lite-fm has THREE Christmas music channels up on their website already, so I figured why not? (Please, please don't shoot me...) :-\

The three streams - The Christmas Channel, Christmas Hits (sounds pretty much like Lite's normal Christmas playlist), and R&B Christmas - are advertised all over their website at 1067litefm.com. I've not heard any sweepers promoting Christmas music on the radio yet, but it seems some radio stations are already jumping on the Christmas bandwagon. In addition to the WLTW Christmas items, WNIC has a poll about 100% Christmas music on their website, and WKQC has a "Countdown to Christmas" on their website.

So this begs the questions:

  • Will WLTW do all-Christmas music this year starting in mid-November or on Thanksgiving?
  • Will other New York City stations dare to take on WLTW with Christmas music if, in fact, Lite continues the tradition?

I don't know if Lite will do all-Christmas (I think they'd be silly not to, judging by its annual success in the ratings), but if they do, I don't see any stations take them on. But, this is radio, and things change quickly. Personally, I like Lite's Christmas music. I always enjoy that time of year, and having an all-Christmas station always makes it more special. That's why I really hope Lite continues their annual tradition of "Non-Stop Christmas Favorites."

So what do you all think?
 
In this business (and in life ;)), the one thing i've learned is "never say never". Now, having said that...

i gotta agree with you on this one - what WLTW does with this all-Christmas thing EVERY year works....for THEM...their identity and placement in this market is SO STRONG that they risk NOTHING every year by going all-Christmas longer than ANYBODY...in a "Fresh" market such as New York, would all-Christmas work for ANYBODY else? would ANY OTHER NYC station have the chutzpah (guts in Hebrew) to take on "The Lite"?? The answer, as far as i'm concerned, "don't hold your breath, kiddies"...but to quote Dennis Miller, "that's just my opinion"....;)

andrea
 
If Lite flips before Thanksgiving, and especially if it's closer to Halloween like some CC stations have done, Fresh should be all over it. Even for a Thanksgiving launch, they could position themselves as the not wall-to-wall Christmas alternative.
 
A local Wal-Mart has them all beat. I was in their store on September 30th and they had Xmas music playing over their in-store system! Someone must have complained because I was in two days later and they were back to the usual crap they play.
 
I'm sticking to 92.3 K-rock I hope its like last year... all holiday season your Home for WE don't play that S%$^! man!
 
Are you kidding? I'll take K-Rocks twisted christmas any day over the safe garbage they have today. At least then they actually had the balls to rock as NY's Rock Radio and most of what they played for christmas you didn't hear anywhere else.
 
LasVegasRadioJunky said:
Did WWFS go all Christmas music last year? I forget.
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Nope. In fact, even on Christmas Day, they didn't play all Christmas music. They only mixed it in occasionally. The only Christmas songs they did play were "Fresh" Christmas songs from the '80's, '90's, and now. I believe that even when December rolled around, they only played one, maybe two Christmas songs an hour.
 
The reason 102.7 didn't go all-Christmas in 2007 was because they actually had steady listenership. As opposed to previous years (and formats), where they had nothing to lose.
 
DToTheJ said:
The reason 102.7 didn't go all-Christmas in 2007 was because they actually had steady listenership. As opposed to previous years (and formats), where they had nothing to lose.
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A good point. I wonder why, though, they didn't give it a shot in 2006 before the flip to Fresh.
 
wmgcbs said:
DToTheJ said:
The reason 102.7 didn't go all-Christmas in 2007 was because they actually had steady listenership. As opposed to previous years (and formats), where they had nothing to lose.
Click to expand...

A good point. I wonder why, though, they didn't give it a shot in 2006 before the flip to Fresh.
Click to expand...

because, iirc, in 2006, 102.7 hadn't given up "The New Mix 102.7" yet...(I STILL think it could have worked in NYC - kind of like an updated "Disco 92 WKTU"....) :)

andrea
(they had some good stuff on Mix 102.7 - some of their classic weekends were AWE-SOME!! :) :) May 2006 is one that comes to mind for me... ;))
 
Nick said:
I wish they would have a Christmas format similar to Sunny 104.5 in Philly.
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Agreed. I would purposely screw around with my antenna just to be able to listen to Sunny through the static for the Christmas music - especially when they started in early November and Lite-fm hadn't started yet. Ah... good times, good times...
 
andreajesus said:
iirc, in 2006, 102.7 hadn't given up "The New Mix 102.7" yet...
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Fresh launched on January 2, 2007, just a little over a week from Christmas 2006. I assume that CBS Radio knew that they would be flipping WNEW after the New Year to WWFS. I guess they just didn't think going all-Christmas would pay off.
 
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