Now that there are three stations playing Christmas music, and a forth later this week, I'd like to propose the following topic for discussion. O.K. We all know that this makes financial sense for radio. However, just about everyone I talk to, who are your casual radio listeners, think that the music shouldn't start until Thanksgiving. But, the catch is that it should go through New Year's Day. When you think of it, lots of holiday parties are still going on after Dec. 25. I can take or leave the start date myself, but I wonder what you guys think about extending the carols through January 1st.
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Christmas music.
- Thread starter StevenGastreich
- Start date
> Now that there are three stations playing Christmas music,
> and a forth later this week, I'd like to propose the
> following topic for discussion. O.K. We all know that this
> makes financial sense for radio. However, just about
> everyone I talk to, who are your casual radio listeners,
> think that the music shouldn't start until Thanksgiving.
> But, the catch is that it should go through New Year's Day.
> When you think of it, lots of holiday parties are still
> going on after Dec. 25. I can take or leave the start date
> myself, but I wonder what you guys think about extending the
> carols through January 1st.
>
WMYX leaves some Christmas music in rotation through at least a week after Christmas.<P ID="signature">______________
</P>
> and a forth later this week, I'd like to propose the
> following topic for discussion. O.K. We all know that this
> makes financial sense for radio. However, just about
> everyone I talk to, who are your casual radio listeners,
> think that the music shouldn't start until Thanksgiving.
> But, the catch is that it should go through New Year's Day.
> When you think of it, lots of holiday parties are still
> going on after Dec. 25. I can take or leave the start date
> myself, but I wonder what you guys think about extending the
> carols through January 1st.
>
WMYX leaves some Christmas music in rotation through at least a week after Christmas.<P ID="signature">______________
</P>
D
D1075
Guest
> > Now that there are three stations playing Christmas music,
>
> > and a forth later this week, I'd like to propose the
> > following topic for discussion. O.K. We all know that
> this
> > makes financial sense for radio. However, just about
> > everyone I talk to, who are your casual radio listeners,
> > think that the music shouldn't start until Thanksgiving.
> > But, the catch is that it should go through New Year's
> Day.
> > When you think of it, lots of holiday parties are still
> > going on after Dec. 25. I can take or leave the start
> date
> > myself, but I wonder what you guys think about extending
> the
> > carols through January 1st.
> >
> WMYX leaves some Christmas music in rotation through at
> least a week after Christmas.
>
I can see the reasoning behind playing Christmas music until New Years, but I don't think many stations will ever actually do it. Back to Milwaukee having 4 Christmas stations, that seems like way too much and I would think none of the stations will have a upward spike in the ratings. In Chicago, WLIT is usually the only station to do it, but in 2003 WNND also went all Christmas. When the ratings came out WLIT had it's usual Christmas spike while WNND's ratings didn't budge. So, having 4 Christmas stations means at least some of them won't see a huge increase in ratings or there could possibly be decreases for some of the stations.
>
> > and a forth later this week, I'd like to propose the
> > following topic for discussion. O.K. We all know that
> this
> > makes financial sense for radio. However, just about
> > everyone I talk to, who are your casual radio listeners,
> > think that the music shouldn't start until Thanksgiving.
> > But, the catch is that it should go through New Year's
> Day.
> > When you think of it, lots of holiday parties are still
> > going on after Dec. 25. I can take or leave the start
> date
> > myself, but I wonder what you guys think about extending
> the
> > carols through January 1st.
> >
> WMYX leaves some Christmas music in rotation through at
> least a week after Christmas.
>
I can see the reasoning behind playing Christmas music until New Years, but I don't think many stations will ever actually do it. Back to Milwaukee having 4 Christmas stations, that seems like way too much and I would think none of the stations will have a upward spike in the ratings. In Chicago, WLIT is usually the only station to do it, but in 2003 WNND also went all Christmas. When the ratings came out WLIT had it's usual Christmas spike while WNND's ratings didn't budge. So, having 4 Christmas stations means at least some of them won't see a huge increase in ratings or there could possibly be decreases for some of the stations.
> I can see the reasoning behind playing Christmas music until
> New Years, but I don't think many stations will ever
> actually do it. Back to Milwaukee having 4 Christmas
> stations, that seems like way too much and I would think
> none of the stations will have a upward spike in the
> ratings. In Chicago, WLIT is usually the only station to do
> it, but in 2003 WNND also went all Christmas. When the
> ratings came out WLIT had it's usual Christmas spike while
> WNND's ratings didn't budge. So, having 4 Christmas
> stations means at least some of them won't see a huge
> increase in ratings or there could possibly be decreases for
> some of the stations.
>
WOKY on the AM dial doesn't even reach the entire market at night with it being on the AM, I don't see major ratings being drawn to them. Most of the listeners are on the FM dial, so that's where the concentration should be. CC obviously wanted back in the Christmas music since dumping Light 97.3. With it on WRIT gives them that advantage. It's a city grade Class B signal covering the entire market. Better than WOKY, which goes down to 1kw at night with a null to the SE to protect WBAA West Lafayette Indiana. Ratings wise, it's mainly going to be between WMYX & this year WRIT. WFZH's signal doesn't even cover the entire market on their 6kw equivalent, plus with it being a CCM station, I doubt most secular listeners will flock to WFZH during the Christmas season. Plus signal wise, I find WFZH's signal weak because I can easily get WOJO in Milwaukee and at times hear WOJO bleeding over on WFZH. That is the second disadvantage I find with the station.
And where Jeremy lives, he's on the fringe line of Chicago Class B stations and secondary contour of Milwaukee's Class B stations, so it's a lot for him.
> New Years, but I don't think many stations will ever
> actually do it. Back to Milwaukee having 4 Christmas
> stations, that seems like way too much and I would think
> none of the stations will have a upward spike in the
> ratings. In Chicago, WLIT is usually the only station to do
> it, but in 2003 WNND also went all Christmas. When the
> ratings came out WLIT had it's usual Christmas spike while
> WNND's ratings didn't budge. So, having 4 Christmas
> stations means at least some of them won't see a huge
> increase in ratings or there could possibly be decreases for
> some of the stations.
>
WOKY on the AM dial doesn't even reach the entire market at night with it being on the AM, I don't see major ratings being drawn to them. Most of the listeners are on the FM dial, so that's where the concentration should be. CC obviously wanted back in the Christmas music since dumping Light 97.3. With it on WRIT gives them that advantage. It's a city grade Class B signal covering the entire market. Better than WOKY, which goes down to 1kw at night with a null to the SE to protect WBAA West Lafayette Indiana. Ratings wise, it's mainly going to be between WMYX & this year WRIT. WFZH's signal doesn't even cover the entire market on their 6kw equivalent, plus with it being a CCM station, I doubt most secular listeners will flock to WFZH during the Christmas season. Plus signal wise, I find WFZH's signal weak because I can easily get WOJO in Milwaukee and at times hear WOJO bleeding over on WFZH. That is the second disadvantage I find with the station.
And where Jeremy lives, he's on the fringe line of Chicago Class B stations and secondary contour of Milwaukee's Class B stations, so it's a lot for him.
> > I can see the reasoning behind playing Christmas music
> until
> > New Years, but I don't think many stations will ever
> > actually do it. Back to Milwaukee having 4 Christmas
> > stations, that seems like way too much and I would think
> > none of the stations will have a upward spike in the
> > ratings. In Chicago, WLIT is usually the only station to
> do
> > it, but in 2003 WNND also went all Christmas. When the
> > ratings came out WLIT had it's usual Christmas spike while
>
> > WNND's ratings didn't budge. So, having 4 Christmas
> > stations means at least some of them won't see a huge
> > increase in ratings or there could possibly be decreases
> for
> > some of the stations.
> >
> WOKY on the AM dial doesn't even reach the entire market at
> night with it being on the AM, I don't see major ratings
> being drawn to them. Most of the listeners are on the FM
> dial, so that's where the concentration should be. CC
> obviously wanted back in the Christmas music since dumping
> Light 97.3. With it on WRIT gives them that advantage.
> It's a city grade Class B signal covering the entire market.
> Better than WOKY, which goes down to 1kw at night with a
> null to the SE to protect WBAA West Lafayette Indiana.
> Ratings wise, it's mainly going to be between WMYX & this
> year WRIT. WFZH's signal doesn't even cover the entire
> market on their 6kw equivalent, plus with it being a CCM
> station, I doubt most secular listeners will flock to WFZH
> during the Christmas season. Plus signal wise, I find
> WFZH's signal weak because I can easily get WOJO in
> Milwaukee and at times hear WOJO bleeding over on WFZH.
> That is the second disadvantage I find with the station.
> And where Jeremy lives, he's on the fringe line of Chicago
> Class B stations and secondary contour of Milwaukee's Class
> B stations, so it's a lot for him.
>
I get lots of bleed from WOJO on 105.3 but 105.3 still comes in pretty well. Just depends on where the antenna is pointed.
WCXT still pays plenty of visits over the summer.
WOKY is all good here during the day. At night WBAA mixes in.
WMYX=Strong
WRIT=Strong
WLIT=Good<P ID="signature">______________
</P>
> until
> > New Years, but I don't think many stations will ever
> > actually do it. Back to Milwaukee having 4 Christmas
> > stations, that seems like way too much and I would think
> > none of the stations will have a upward spike in the
> > ratings. In Chicago, WLIT is usually the only station to
> do
> > it, but in 2003 WNND also went all Christmas. When the
> > ratings came out WLIT had it's usual Christmas spike while
>
> > WNND's ratings didn't budge. So, having 4 Christmas
> > stations means at least some of them won't see a huge
> > increase in ratings or there could possibly be decreases
> for
> > some of the stations.
> >
> WOKY on the AM dial doesn't even reach the entire market at
> night with it being on the AM, I don't see major ratings
> being drawn to them. Most of the listeners are on the FM
> dial, so that's where the concentration should be. CC
> obviously wanted back in the Christmas music since dumping
> Light 97.3. With it on WRIT gives them that advantage.
> It's a city grade Class B signal covering the entire market.
> Better than WOKY, which goes down to 1kw at night with a
> null to the SE to protect WBAA West Lafayette Indiana.
> Ratings wise, it's mainly going to be between WMYX & this
> year WRIT. WFZH's signal doesn't even cover the entire
> market on their 6kw equivalent, plus with it being a CCM
> station, I doubt most secular listeners will flock to WFZH
> during the Christmas season. Plus signal wise, I find
> WFZH's signal weak because I can easily get WOJO in
> Milwaukee and at times hear WOJO bleeding over on WFZH.
> That is the second disadvantage I find with the station.
> And where Jeremy lives, he's on the fringe line of Chicago
> Class B stations and secondary contour of Milwaukee's Class
> B stations, so it's a lot for him.
>
I get lots of bleed from WOJO on 105.3 but 105.3 still comes in pretty well. Just depends on where the antenna is pointed.
WCXT still pays plenty of visits over the summer.
WOKY is all good here during the day. At night WBAA mixes in.
WMYX=Strong
WRIT=Strong
WLIT=Good<P ID="signature">______________
</P>
> Now that there are three stations playing Christmas music,
> and a forth later this week, I'd like to propose the
> following topic for discussion. O.K. We all know that this
> makes financial sense for radio. However, just about
> everyone I talk to, who are your casual radio listeners,
> think that the music shouldn't start until Thanksgiving.
> But, the catch is that it should go through New Year's Day.
> When you think of it, lots of holiday parties are still
> going on after Dec. 25. I can take or leave the start date
> myself, but I wonder what you guys think about extending the
> carols through January 1st.
>
As a huge fan of Christmas music my vote goes for having it all the way through New Year's day. So far, I prefer WRIT to WMYX as far as the music variety goes. Still waiting for The Mighty 92 to start thiers... which is my Christmas staiton of choice.
Happy Thanksgiving everyone!
> and a forth later this week, I'd like to propose the
> following topic for discussion. O.K. We all know that this
> makes financial sense for radio. However, just about
> everyone I talk to, who are your casual radio listeners,
> think that the music shouldn't start until Thanksgiving.
> But, the catch is that it should go through New Year's Day.
> When you think of it, lots of holiday parties are still
> going on after Dec. 25. I can take or leave the start date
> myself, but I wonder what you guys think about extending the
> carols through January 1st.
>
As a huge fan of Christmas music my vote goes for having it all the way through New Year's day. So far, I prefer WRIT to WMYX as far as the music variety goes. Still waiting for The Mighty 92 to start thiers... which is my Christmas staiton of choice.
Happy Thanksgiving everyone!
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