To start playing Christmas music in October is.....well.....Somehow, playing Christmas music before Halloween is.....just.....wrong.....
November is more acceptable. Or at least when the stores have finally gotten rid of the Halloween stock........
As for Christian stations....well, it wouldn't surprise me if they already gotten started because Halloween (for whatever reason) usually isn't the thing on most Christian stations. But on an average AC, that's a big order unless you really want to alienate a lot of people who just barely made the final payments on Christmas last year (this year's been tough on everybody.)
I get nervous looking at the brand new 16 month calender in the kitchen. My wife already has designs on this year's Christmas.....I'm just not quite looking forward to the extra labor, major expenses and frustrating shopping trips....at least until mid-November. But please...not just YET......Continuous aural reminders of the major American household paradigm shift to come wafting from the radio is something a lot of people really don't need in October. Let's finish the Halloween candy first.....
But I know with the ratings successes of Holiday formats and some markets now getting online to PPM, the temptation to start with the holiday music ASAP is absolutely IRRESISTIBLE for some stations. But please, have mercy......