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Christmas Music
- Thread starter richt1014
- Start date
I saw the same think richt1014. I wonder if they are going to update their playlist or play the same songs as last year. The last 5 years they were called "Christmas Classics." This year it is called Philadelphia's Greatest Christmas Hits.
I guess it does! Hopefully it works out in that it pushes people to 96.5 while 101.1 and 98.1 are doing wall-to-wall Christmas. I would think they'd want to grab the bigger bump and recognition that Christmas music brings (do people even know that 96.5 is there or will they tune to whatever they tuned to in previous years?) but they must have researched this decision. I guess.
I should have added: I find it interesting that they're promoting it--especially nearly 3 weeks earlier than they usually flip. In years past, I feel like they made the move because they felt like they had to. And always rather begrudgingly, without much fanfare, on the day before Thanksgiving. I wonder if they're going to update the library, add additional promotion, and try to really give 101.1 a run for their money. I also wonder, if they really want to drive people to 96.5, will 98.1 wait until 11/22 or will they flip along with 101.1 on 11/16 or 11/17. A lot of speculation for a relatively small thing but, at least it's something to keep an eye on. Our radio dial has been so dull lately!
I never got any sense on air that they did anything because they "had to." But really, when it comes to business, you do what's right for your business-and that is what anyone who wants to stay in business wants to do. For all I know the crew at More FM and AC stations near and far could love or loathe the wall-to-wall Christmas. Regardless, you play it up like it's the greatest thing since sliced bread...and anyone I can recall hearing on 98 did that.
Couldn't tell you if they ever promoted it on their site before. I'm not sure the last time I went to a radio station's website, actually....so I'm no judge of that.
Couldn't tell you if they ever promoted it on their site before. I'm not sure the last time I went to a radio station's website, actually....so I'm no judge of that.
B101/More FM always made a big deal of doing it. They teased it on air and then when social media became a bigger thing, they made a huge deal on there as well. WOGL eventually just started flipping on the day before Thanksgiving and, sure, the jocks weren't saying "Here's those friggin' Singing Dogs again on Philadelphia's Christmas classics station..." but it was widely speculated that WOGL only flipped to stop so many of their demo listeners from abandoning them for a month-and-a-half to hear the Christmas music on 101.1. Yes, a business decision but one I believe they'd rather have been able to avoid. Now that they can avoid it, they've chosen not to but that's a business decision too: See if they can get a spike at 96.5 while AC and Classic Hits fans are faced with wall-to-wall Christmas music. I'm very interested to see how the Holiday book shakes out...and whether it has any impact on the books that follow.
In fairness, I think B/More has generally been at the top of their game with social and promotion broadly, and. Christmas was one more example. WOGL hasn’t been that deficient, but they haven’t been at 101’s level.
I don't think they really even try to. 101.1's audience is much more engaged in the social media world. Does WOGL even have a Facebook page? I dunno but I doubt their audience (older, more male) would interact with one the way More FM's audience does with theirs.
They certainly do have a page, and over generalizations about audiences can be faulty. They’re kind of squarely aimed at gen x, and that audience is no slouch in the digital space. 101 has less corporate “bureaucracy”so that may be an advantage.
True. But I am gonna stand by what I said.
I just compared what WOGL posts on FB vs. what WBEB posts: WOGL isn't even trying to be interactive or interesting with their page. They're just re-posting things and not getting a whole lotta likes or comments. Their audience is older and more male...and I wouldn't want to be the one arguing that those folks engage on social media with their favorite radio station as actively as 30- and 40-something females.
I'm not implying that WOGL is doing anything wrong. I think they just expend their efforts in different areas, which is likely a pretty good business decision. Good discussion!
Absolutely. And 101’s audience probably is more social, just that not all 40-something’s and beyond are technophobes. . They could do better, or more, at 98, but “whatevs.” They’re not hurting all that much for listeners, so props to them for all they do well.
And on a thinly related note, More FM is engaging people around the clock now (weekdays anyway) with Angel Donato doing overnights.
. They could do better, or more, at 98, but “whatevs.” They’re not hurting all that much for listeners, so props to them for all they do well. And on a thinly related note, More FM is engaging people around the clock now (weekdays anyway) with Angel Donato doing overnights.
Wow. I didn't realize they had someone live doing overnights! Good for them!
And last night just before midnight, they stopped. Inclusive of the main and HD2 channels, they played consecutive Christmas music for 77 days! They seemed to talk up the mobile app a lot so I wonder whether they got a lot of downloads from people who wanted to keep listening. (I downloaded it for the first time but I of course uninstalled it last night.)
I do wish the app allowed HD2 listening when Christmas isn’t in session to check out the 80s format, but so it goes.
I listen to their HD2 80's from time to time, nothing spectacular, same burnt out popular tunes over and over, playlist hasn't been updated since they started. I would love if they played all the music that aired on MTV those 10 years. IMHO WOGL HD2 does a better job with all 70's, and WMGK HD2 does a fantastic job with 50's, 60's and early 70's oldies.
I prefer the songs that have stood the test of time, so to speak, so I'd be quite happy with the popular songs.
I'm surprised it doesn't. At around midnight last night, it let me listen to the '80s music. I abruptly uninstalled the app though so I have no idea what's available on it now. Seems weird that they'd bother doing the '80s channel at all if they actively remove it from their own app. But I guess they've had a historically bumpy relationship with streaming anyway!
@ Abraham and Miguelito :
As a part-time / fill-in guy, I wound up working at 101.1 for a year or so. I wound up doing every shift they had --
live or chaperoning. They were 'Easy 101' back then. I still cannot fathom why they hired jocks to communicate, then bring some of those same jocks in to baby-sit the satellite automation stuff. The music carts at 'Eazy' were numbered the same as those on the log, parallel to the tune files of Transtar (later Unistar). And the station would call me (and other jocks) in to do these nighttime shifts even though we'd been HIRED to go on live.
With the actual, * official * music log in front of me, as I kept the air chair warm in a major market, and with all the identical carts on the wall, I used to have fun occasionally playing the set of three scheduled songs in reverse order. Then, of course, the actual syndicated DJ's voice, from I suppose somewhere in California, would back announce the songs in a confusing manner. I got real good at this chicanery. No dead air. Never heard a peep about it, either from the PD or the listeners.
As a part-time / fill-in guy, I wound up working at 101.1 for a year or so. I wound up doing every shift they had --
live or chaperoning. They were 'Easy 101' back then. I still cannot fathom why they hired jocks to communicate, then bring some of those same jocks in to baby-sit the satellite automation stuff. The music carts at 'Eazy' were numbered the same as those on the log, parallel to the tune files of Transtar (later Unistar). And the station would call me (and other jocks) in to do these nighttime shifts even though we'd been HIRED to go on live.
With the actual, * official * music log in front of me, as I kept the air chair warm in a major market, and with all the identical carts on the wall, I used to have fun occasionally playing the set of three scheduled songs in reverse order. Then, of course, the actual syndicated DJ's voice, from I suppose somewhere in California, would back announce the songs in a confusing manner. I got real good at this chicanery. No dead air. Never heard a peep about it, either from the PD or the listeners.
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