Christmas Music

[raccoonradio]

Wikipedia:
>>WEEI-FM (93.7 FM, "SportsRadio 93.7") is a radio station licensed to serve Lawrence, Massachusetts

Best sports talk in the Merrimack Valley, man!

Of course the antenna's in Peabody and the studios in Boston. They only need mention Lawrence at the top of the hour ID.
It happens, rimshotters and such catering to a bigger population area.

Though the likes of WBOQ manage to serve the North Shore with music and Red Sox and high school football games. They say you should "fish where the fishes are"--local North Shore businesses should just stick to them instead of advertising with the big Boston stations. No, if you have a restaurant in Gloucester or clothing store in Danvers, WBOQ is for you...

WBOQ did relocate their tower to Topsfield, thus reaching not only the shore towns of Essex County, etc. but part of the Merrimack Valley and a small chunk of Boston suburbs elsewhere.

 

[CTListener]

Using Los Angeles as an example, 90.9% of 18-24 persons use radio.

I have no idea why the conventional wisdom (?) about 18-24 use of radio is still parroted by so many. Look at the 12+ numbers for urban, CHR and even hit country stations everywhere. Now imagine what they'd look like if nobody under 25 was listening. I'm sure David has plenty of 18-24 numbers at his disposal; do they prove my thinking correct?

 

[Wimmmex]

How much advertising -- especially agency advertising -- could you scrape up by super-serving those places? You don't put a super-local, full-service station on an FM signal like WXLO's, you just don't.

You have very myopic point of view. Lighten up!

Are you new to this business? Or are you just a listener?

What he is suggesting doesn't have to be "super-local-full-service"....You can service your city of license and environs with any kind of format.

 

[DavidZ]

Thank you again Wimmmex for clarifying my point.

 

[mistermicrophone]

What he is suggesting doesn't have to be "super-local-full-service"....You can service your city of license and environs with any kind of format.

In (soon to be) 2018, the whole city of license is an antiquated concept. Sure, Greater Fitchburg was a "media market," to use David Z's words, back in the day. People earned their money there, spent their money there, and their world was centered in the market. That's simply not the case anymore with a majority of the population. Transportation, technology, and thinking have expanded beyond this. To harp on this is equal to yelling at neighborhood kids to quit playing ball in the street in front of your house. To use Racoon's example of WBOQ, that station's coverage is limited to the North Shore, so they super-serve the North Shore - a smart business decision. If given the opportunity to cover the entire Boston market, they would take full advantage of it.

 

[Wimmmex]

In (soon to be) 2018, the whole city of license is an antiquated concept.

True, people are a lot more cosmopolitan and not bound to their "home area" as they once were. (Heck, if it weren't for talking about the "way things used to be" this board might be out of business! LOL!)

Heck, the whole system of radio broadcasting could be considered an antiquated concept. ;-)

>> To harp on this is equal to yelling at neighborhood kids to quit playing ball in the street in front of your house.

However, it doesn't negate the opinion that stations should serve the area they are licensed to.

After all, this is where the population is centered.

As for the legal/FCC issues. Used to be that getting a city of license changed was a very difficult thing to do.

Now look at The River WXRV. A former Haverhill station (WHAV-FM), with studios and transmitter still in Haverhill.

Their City of License has been changed to Andover, where they have neither a studio, transmitter or business to speak of.

And I think the rationale for changing it is they didn't want their station associated with a gritty city like Haverhill every hour.

 

[CTListener]

And I think the rationale for changing it is they didn't want their station associated with a gritty city like Haverhill every hour.

Same way newspapers in "gritty" cities tend not to put their city's name in big type on the front page every morning. The Globe and Herald are proud of Boston, but the Daily Item (formerly Daily Evening Item) doesn't want to be thought of as "that Lynn rag." Here in Connecticut, the Bridgeport Post became the Connecticut Post for the same reason.

 

[Wimmmex]

Same way newspapers in "gritty" cities tend not to put their city's name in big type on the front page every morning. The Globe and Herald are proud of Boston, but the Daily Item (formerly Daily Evening Item) doesn't want to be thought of as "that Lynn rag." Here in Connecticut, the Bridgeport Post became the Connecticut Post for the same reason.

The Lawrence Eagle Tribune's masthead now simply says: "Eagle Tribune".

 

[mistermicrophone]

Heck, the whole system of radio broadcasting could be considered an antiquated concept. ;-)

Have you been talking to my wife who has been trying to get me out of this business?

 

[freqlost]

Looking forward to WPLM flipping this week.

Has WMJX banned Baby it's Cold Outside ?
Seems I used to hear that a lot, but don't recall hearing it when I listened this year.
Bowing to SJW pressure I assume.

Are many other stations also not playing it ?

 

[Wimmmex]

Has WMJX banned Baby it's Cold Outside ?
Seems I used to hear that a lot, but don't recall hearing it when I listened this year.

I heard it early this morning.....and last night around 7PM while in the car.

 

[Tomgsinger]

Looking forward to WPLM flipping this week.

Has WMJX banned Baby it's Cold Outside ?
Seems I used to hear that a lot, but don't recall hearing it when I listened this year.
Bowing to SJW pressure I assume.

Are many other stations also not playing it ?

Wow. Banning Baby Its Cold Outside because of the controversy of the perceived message of the song being about anti-consent. Well played 106.7. Well played.

 

[freqlost]

I heard it early this morning.....and last night around 7PM while in the car.

Thanks for the info.
Wasn't it once an hour or so before though ?

 

[raccoonradio]

Novelty song spoof of Baby It's Cold Outside by Homer and Jethro featured June Carter (Cash).--Say, what's in this drink?\That ain't sasparilly..

 

[blackgold]

The same old music all over again!

My complaint with WMJX'S Christmas music is that they play the same old songs every few hours. There's very little variety if any. If I want to hear a wider variety of Christmas music, I have to go to internet streams.

 

[Retro]

WSRS is playing Christmas Music too!

 

[Wimmmex]

Thanks for the info.

Wasn't it once an hour or so before though ?

I think every year there are a few songs that are wicked popular....and then they fade. The Idina Menzel / Michael Buble version of "Baby...." came out in 2014 and was popular for a couple of years..

Also, Mariah Carey's "All I want for Christmas" was one I would hear over and over...and now that seems to have gotten toned down a bit. I can't quite tell what the most popular Christmas song is this year. Anyone?

My complaint with WMJX'S Christmas music is that they play the same old songs every few hours. There's very little variety if any. If I want to hear a wider variety of Christmas music, I have to go to internet streams.

I think they play the Christmas songs that people like and want to hear...And from my perusal of the playlist at their website, with the popular ones coming up about every 5 hours? Which is about how Traditional AC stations usually rotate their currents when doing regular format. I think the fact that there are many versions of some of the songs makes it seem like they are coming up repeatedly.

I think if they expand the playlist anymore...after the first 20-25 songs....it would mean adding a lot of 2nd tier Christmas songs (Barking dogs, My Favorite things, Dominick, River).

However, can't argue with the ratings.

 

[mistermicrophone]

My complaint with WMJX'S Christmas music is that they play the same old songs every few hours. There's very little variety if any. If I want to hear a wider variety of Christmas music, I have to go to internet streams.

Trying to capitalize on cume tuning in and and out by constantly banging out the best testing records. It's similar to the CHR "turn and burn" philosophy with the power rotation songs.

 

[WhoseLineFan]

WZID plays the same songs too I noticed.

 

[Wimmmex]

Trying to capitalize on cume tuning in and and out by constantly banging out the best testing records. It's similar to the CHR "turn and burn" philosophy with the power rotation songs.

Considering it's all going to to be going away in just 2 weeks...I don't think there's much room for "burn"! ;-)