Looks like WJYE has been beaten to the Christmas music punch, albeit on a technicality. While checking the WHTT website, I noticed they're streaming Christmas music. This is a novel approach, for sure. For the hardcore Christmas music fans, they get what they want at WHTT dot com while the station maintains its regular format over the air at 104.1 and they probably get diary credit either way.
If Joan Doe has a diary and thinks she's listening to WHTT-FM even though she's listening to the station's on-line streaming Christmas format, it's not likely she'll make the distinction. How does Arbitron handle this situation?
Smart move on the station's part. Wonder if WJYE will offer on-line streaming of their regular format when they go all Christmas?
If Joan Doe has a diary and thinks she's listening to WHTT-FM even though she's listening to the station's on-line streaming Christmas format, it's not likely she'll make the distinction. How does Arbitron handle this situation?
Smart move on the station's part. Wonder if WJYE will offer on-line streaming of their regular format when they go all Christmas?