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Christmas "Programming"

V

valkyrie777

Lot's of discussion about Christmas "programming" on our local stations. Most people mean "music" when they say "programming", right? IMHO, there's nothing special about simply replacing the usual music played with 100% Christmas music. Adding a few sweepers, imagers and/or jingles may enhance the music, but, any chimp who can use Adobe Audition can crank out a few of those.

Up for discussion: What elements of true programming do you think is lacking by those stations who simply dump one library of music for another? What should they add/what are they overlooking? Should all the commercial spots be holiday-oriented? Finally, are stations ignoring Jews, Muslims and agnostics/athiests with their pro-Christian programming and does it even matter?

How about some good discussion on any or all of these questions? Thanks...
 
Most of the posts I've read just address the holiday music, not overall programming. I really liked in years past when Sunny ran short Christmas tv and movie clips (from the original "Rudolph" cartoon, Jean Shepherd's "A Christmas Story" film, etc.) between songs. They only used a few, but like the music playlists the potential for great familiar clips is endless. They probably don't want to get into anything longer because they are providing background music for stores & offices (I've heard Sunny in the past throughout the shops of Peddler's Village for one example) but the MOR stations used to run 5 minute features like Stories or Customs of Christmas.

I know people of Christian background who are non-practicing but like the Christmas music as a familiar part of the season, not necessarily for the content, as many people listen to rap, rock, or country without living the "lifestyles" the lyrics may prortay. Most of what these stations play is secular music without a Christian message anyway. I know there are also Jewish families that celebrate all the secular aspects of Christmas.


> Up for discussion: What elements of true programming do you
> think is lacking by those stations who simply dump one
> library of music for another? What should they add/what are
> they overlooking? Should all the commercial spots be
> holiday-oriented? Finally, are stations ignoring Jews,
> Muslims and agnostics/athiests with their pro-Christian
> programming and does it even matter?
>
> How about some good discussion on any or all of these
> questions? Thanks...
>
 
> Most of the posts I've read just address the holiday music,
> not overall programming. I really liked in years past when
> Sunny ran short Christmas tv and movie clips (from the
> original "Rudolph" cartoon, Jean Shepherd's "A Christmas
> Story" film, etc.) between songs. They only used a few, but
> like the music playlists the potential for great familiar
> clips is endless. They probably don't want to get into
> anything longer because they are providing background music
> for stores & offices (I've heard Sunny in the past
> throughout the shops of Peddler's Village for one example)
> but the MOR stations used to run 5 minute features like
> Stories or Customs of Christmas.
>
> I know people of Christian background who are non-practicing
> but like the Christmas music as a familiar part of the
> season, not necessarily for the content, as many people
> listen to rap, rock, or country without living the
> "lifestyles" the lyrics may prortay. Most of what these
> stations play is secular music without a Christian message
> anyway. I know there are also Jewish families that
> celebrate all the secular aspects of Christmas.
>
>
> > Up for discussion: What elements of true programming do
> you
> > think is lacking by those stations who simply dump one
> > library of music for another? What should they add/what
> are
> > they overlooking? Should all the commercial spots be
> > holiday-oriented? Finally, are stations ignoring Jews,
> > Muslims and agnostics/athiests with their pro-Christian
> > programming and does it even matter?
> >
> > How about some good discussion on any or all of these
> > questions? Thanks...
> >
> 85 percent of people in this country consider themselves to be "Christian."
So, it probably doesn't matter. I think if it's a situation of two stations going head to head..here's what usually happens.....the station with the "smaller" library wins...because they're pumping out more hits than the other station. The station that's the most memorable..and the stuff between the songs goes a long way in making a station memorable..usually benefits in the ratings. And repeated over a number of years, one station should end up as the "branded" Christmas station. B has beaten Sunny the last two years in the ratings. It will probably happen again despite Sunny's early jump because B's TV spots will be all over the place next Friday and beyond. No one has yet opened up the pocketbook to outspend Jerry Lee.
 
> > Most of the posts I've read just address the holiday
> music,
> > not overall programming. I really liked in years past
> when
> > Sunny ran short Christmas tv and movie clips (from the
> > original "Rudolph" cartoon, Jean Shepherd's "A Christmas
> > Story" film, etc.) between songs. They only used a few,
> but
> > like the music playlists the potential for great familiar
> > clips is endless. They probably don't want to get into
> > anything longer because they are providing background
> music
> > for stores & offices (I've heard Sunny in the past
> > throughout the shops of Peddler's Village for one example)
>
> > but the MOR stations used to run 5 minute features like
> > Stories or Customs of Christmas.
> >
> > I know people of Christian background who are
> non-practicing
> > but like the Christmas music as a familiar part of the
> > season, not necessarily for the content, as many people
> > listen to rap, rock, or country without living the
> > "lifestyles" the lyrics may prortay. Most of what these
> > stations play is secular music without a Christian message
>
> > anyway. I know there are also Jewish families that
> > celebrate all the secular aspects of Christmas.
> >
> >
> > > Up for discussion: What elements of true programming do
> > you
> > > think is lacking by those stations who simply dump one
> > > library of music for another? What should they add/what
> > are
> > > they overlooking? Should all the commercial spots be
> > > holiday-oriented? Finally, are stations ignoring Jews,
> > > Muslims and agnostics/athiests with their pro-Christian
> > > programming and does it even matter?
> > >
> > > How about some good discussion on any or all of these
> > > questions? Thanks...
> > >
> > 85 percent of people in this country consider themselves
> to be "Christian."
> So, it probably doesn't matter. I think if it's a situation
> of two stations going head to head..here's what usually
> happens.....the station with the "smaller" library
> wins...because they're pumping out more hits than the other
> station. The station that's the most memorable..and the
> stuff between the songs goes a long way in making a station
> memorable..usually benefits in the ratings. And repeated
> over a number of years, one station should end up as the
> "branded" Christmas station. B has beaten Sunny the last two
> years in the ratings. It will probably happen again despite
> Sunny's early jump because B's TV spots will be all over the
> place next Friday and beyond. No one has yet opened up the
> pocketbook to outspend Jerry Lee.
>


You gotta hand it to Jerry Lee. This year, rather than either trying to beat Sunny to the punch or counterprogram within minutes, he's decided to let Sunny take the early bump, knowing that most people will flip back to the B, as they always have for the past 40-some years (or so their liners say).<P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
> You gotta hand it to Jerry Lee. This year, rather than
> either trying to beat Sunny to the punch or counterprogram
> within minutes, he's decided to let Sunny take the early
> bump, knowing that most people will flip back to the B, as
> they always have for the past 40-some years (or so their
> liners say).
>

Bob:

You really think Jerry Lee is that involved in the programming decisions day-to-day? I thought he was more sales-oriented and put his .02 cents in there.

Interesting.
 
> > You gotta hand it to Jerry Lee. This year, rather than
> > either trying to beat Sunny to the punch or counterprogram
>
> > within minutes, he's decided to let Sunny take the early
> > bump, knowing that most people will flip back to the B, as
>
> > they always have for the past 40-some years (or so their
> > liners say).
> >
>
> Bob:
>
> You really think Jerry Lee is that involved in the
> programming decisions day-to-day? I thought he was more
> sales-oriented and put his .02 cents in there.
>
> Interesting.
>

Maybe not day to day, per se, but definitely he is giving the command on when to throw the Christmas switch.....or at least he's in on the conference call.

Plus, he's more involved with his one station then I bet (insert head of Cheap Channel name here) is. <P ID="signature">______________
I've done it all...HOO HOO...tell 'em, Fred!
FOX News Alert: YOU SUCK!!! Ya like apples?</P>
 
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