Air Wick has already done them. Before Halloween!
Of course, this early Christmas advertising has been going for many years, so it becomes less startling every year. What is more interesting to me is how other "seasons" have done the same thing. Take Halloween for example. Didn't this "season" begin well over a month and half ago, in fact around mid-September, with pumpkin spice and candy ads? The other one is Valentines, which begins in January. Of course this is all a huge chase at the advertising dollar and nothing more. In the meantime, consumers are falsely led into believing that their lives should revolve around these false holidays, except for Christmas of course.