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Christmas
- Thread starter Roger
- Start date
In the first known Book in perhaps fifteen years, Clear Channel's huge WALK 97.5 out on Long Island slumped from their A/C perch at # 1 in the Nassau-Suffolk book to # 3 this time around.
WALK, along with Clearasil Channel's New York Monster WLTW, traditionally turns into Long Island's Santa Claus about the same time as 'Lite-FM'.
If the next book portends equally down the chimney for WALK, they might want to get an earlier-than-usual head start now and blow the dust off their studio screens for those Holiday tune files.
WALK, along with Clearasil Channel's New York Monster WLTW, traditionally turns into Long Island's Santa Claus about the same time as 'Lite-FM'.
If the next book portends equally down the chimney for WALK, they might want to get an earlier-than-usual head start now and blow the dust off their studio screens for those Holiday tune files.
It's funny: WALK started the Christmas programming obscenely early last year or the year
before; around Halloween.
before; around Halloween.
Though I don't care for the mercenary part about it at all, I realize that the tradition of a premature tradition is now most likely a permanent tradition.
Especially in PPM markets in the modern age.
Sigh.
That's why radio manufacturers were kind enough to provide on-off switches, a tuning dial and a volume control. I admit, however, that those forms of gun-jumping do provide us time to do some early shopping for our own tradition -- Noel cards
. They're getting harder to find each year in these parts, though.
There's probably no connection, but seemingly, the earlier the stations start in with the sleighbells, the fewer Noel cards are on the market.
A question is : Are there stations who succeed in diary markets with the stuff the way those bloated ratings of PPM markets obscenely ascend? How high does Magic go (if they're the one in S/WB ) with their form of Arbitron-hypo stunting ?
IIrc, NYC's Lite-FM had a Holiday-book share of 12-something last season. That's got to be the highest they ever saw in their decades as a soft A/C. The next book, they were down to their customary half that. It was enough to keep them at # 1 12+ , though.
Especially in PPM markets in the modern age.
Sigh.
That's why radio manufacturers were kind enough to provide on-off switches, a tuning dial and a volume control. I admit, however, that those forms of gun-jumping do provide us time to do some early shopping for our own tradition -- Noel cards
. They're getting harder to find each year in these parts, though. There's probably no connection, but seemingly, the earlier the stations start in with the sleighbells, the fewer Noel cards are on the market.
A question is : Are there stations who succeed in diary markets with the stuff the way those bloated ratings of PPM markets obscenely ascend? How high does Magic go (if they're the one in S/WB ) with their form of Arbitron-hypo stunting ?
IIrc, NYC's Lite-FM had a Holiday-book share of 12-something last season. That's got to be the highest they ever saw in their decades as a soft A/C. The next book, they were down to their customary half that. It was enough to keep them at # 1 12+ , though.
'Shirley' someone is doing this now. I just haven't tried very hard to find out who.
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