Lot's to like, if you love radio then support it, if you do current based formats, copy it.
It starts with the undeniably 2nd best morning show with Elvis (Kyle and Jackie O are the best hands down, called Brekky but same time slot)
Exclusive content that's consistently good and been around forever so it's nostalgia and current relevant, who else can claim both? The show is wakeup routine for many. (Lots to unpack as it's own topic)
Now, they have something similar building in afternoons. It's different in that it's rightfully more music driven but it's exclusive content that's relatable.
Seacrest has pop culture cred, first on that or making a moment of it. He also brilliantly keeps up momentum with always plugging what's coming up, only Howard did that better
The music is quick on the new true hot songs like the new sam Smith. Plays the current recurrent mass Appeals, and is heavy on the best upbeat older songs going back the last 20 or so years.
Mistakes of the past can't be corrected. That ability to define the hits done properly is gone, could radio still have it if they did it properly when we had it? Yes, some places that did it better always haven't totally lost the privilege, but the ability is fading to varying degrees.
Like David reminded, it's about the target audience so please add your observations based upon looking through the lense of young adult mainly females.
I think if we are honest, even if Alt found a way to do this for a rock/alternative audience, it just couldn't work today for New York.
Kysr LA has a heritage of alternative on radio being relevant and defining trends built-in from the station they killed Kroq. They can't mold trends but they still got the cool cred that NYC never created as K rock was all Howard, never anything at all else.
It starts with the undeniably 2nd best morning show with Elvis (Kyle and Jackie O are the best hands down, called Brekky but same time slot)
Exclusive content that's consistently good and been around forever so it's nostalgia and current relevant, who else can claim both? The show is wakeup routine for many. (Lots to unpack as it's own topic)
Now, they have something similar building in afternoons. It's different in that it's rightfully more music driven but it's exclusive content that's relatable.
Seacrest has pop culture cred, first on that or making a moment of it. He also brilliantly keeps up momentum with always plugging what's coming up, only Howard did that better
The music is quick on the new true hot songs like the new sam Smith. Plays the current recurrent mass Appeals, and is heavy on the best upbeat older songs going back the last 20 or so years.
Mistakes of the past can't be corrected. That ability to define the hits done properly is gone, could radio still have it if they did it properly when we had it? Yes, some places that did it better always haven't totally lost the privilege, but the ability is fading to varying degrees.
Like David reminded, it's about the target audience so please add your observations based upon looking through the lense of young adult mainly females.
I think if we are honest, even if Alt found a way to do this for a rock/alternative audience, it just couldn't work today for New York.
Kysr LA has a heritage of alternative on radio being relevant and defining trends built-in from the station they killed Kroq. They can't mold trends but they still got the cool cred that NYC never created as K rock was all Howard, never anything at all else.