…is unbelievable. I had a chance to peruse it more thoroughly. Someone sure put an awful lot of thought and effort into that. All those links and tons of useful information, both historical and instructional, make it a valuable resource for everything you wanted to know about radio. It was interesting to learn all about underwriting and Low Power FM.
What a great idea to have links to the websites of the great true standards artists. I especially enjoyed the link to WFIL in the historic broadcasting section since that was a station I grew up with. In another thread I concurred with the importance of getting in touch with the community you’re serving. What this does is go beyond that. By putting something on there of interest to listeners outside of Kilgore, Texas, you’ve recognized how your community has expanded with the internet.
In that other thread I mentioned a mission statement based on 3 principles – differentiation, awareness, and fun. KZQX has a clearly defined mission statement – “a good neighbor active in the community bringing this wonderful music to people who haven’t had the opportunity to sample it.”
Remember that thread about giving Standards a new name? I don’t think there’s anything wrong with “America’s Original Classics.” It very aptly describes the music. As I recall, wasn’t the name for the Dial Global (formerly Westwood One) format “Original Hits?” I seem to remember a lot of stations in the early ‘90s calling themselves “Your Original Hits Station.”
Under the Reception Tips, I happen to own 3 of the 4 radios listed – all but the Boston Acoustics. I’m somewhat annoyed with the CCRadio. Nothing’s wrong with the reception, but after a couple of years the display went. Another unique idea, though – advising people how to get better reception. That piece about the seek & scan buttons in the car is so true. Mine skips over everything. I sometimes wonder what they’re designed to pick up.
Listening today I thought I heard an underwriting announcement for a financial services company. That’s certainly a good target for the over-50s. They’re going to want to know what to do with all that 401k money.
Well, if we’re ever down that way (and we do travel a lot), we’ll make it a point to go to Johnny Cace’s.
What a great idea to have links to the websites of the great true standards artists. I especially enjoyed the link to WFIL in the historic broadcasting section since that was a station I grew up with. In another thread I concurred with the importance of getting in touch with the community you’re serving. What this does is go beyond that. By putting something on there of interest to listeners outside of Kilgore, Texas, you’ve recognized how your community has expanded with the internet.
In that other thread I mentioned a mission statement based on 3 principles – differentiation, awareness, and fun. KZQX has a clearly defined mission statement – “a good neighbor active in the community bringing this wonderful music to people who haven’t had the opportunity to sample it.”
Remember that thread about giving Standards a new name? I don’t think there’s anything wrong with “America’s Original Classics.” It very aptly describes the music. As I recall, wasn’t the name for the Dial Global (formerly Westwood One) format “Original Hits?” I seem to remember a lot of stations in the early ‘90s calling themselves “Your Original Hits Station.”
Under the Reception Tips, I happen to own 3 of the 4 radios listed – all but the Boston Acoustics. I’m somewhat annoyed with the CCRadio. Nothing’s wrong with the reception, but after a couple of years the display went. Another unique idea, though – advising people how to get better reception. That piece about the seek & scan buttons in the car is so true. Mine skips over everything. I sometimes wonder what they’re designed to pick up.
Listening today I thought I heard an underwriting announcement for a financial services company. That’s certainly a good target for the over-50s. They’re going to want to know what to do with all that 401k money.
Well, if we’re ever down that way (and we do travel a lot), we’ll make it a point to go to Johnny Cace’s.
