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CHWO vs. the Buffalo Market

How much higher in the ratings does CHWO have to climb before Entercom and/or other owners start flipping formats?...........Just curious.........
 
Maybe by then it will be too little too late.
Whom ever decided to flip formats, they'll probably just use a format service.
If the format isn't done as well as 740am does it........it won't work.
And 740am does it very well.
 
Careful on other boards this would start a blast about how sales can't sell older demos, etc, etc.

My answer to that is better older demos than no demos.

740 has always had a great signal in WNY really solid. Nice to see some things don't change.

Mike
 
Recent articles In "Advertising Age" and other media journals comment on how advertisers have "rediscovered the boomers".....and yes I am part of that generation.

But good numbers are good numbers.......and there is money to be made from the boomers and not just with cemetary plots and denture cream......can you say high end autos....vacation homes....travel etc etc.

740's signal is a monster look at the pattern here:

http://www.radio-locator.com/cgi-bin/pat?call=CHWO&service=AM&status=F&hours=D


Wait until CHWO is coming in ahead of GR........................
 
You are absolutely right, Media Boy!

Some smart cookie is going to wake up and realize that the demos in the Buffalo market are unlike any other part of the country. We have an unusually large percentage of 50+ listeners in our population. There is a fortune to be made.

How 'bout the old WADV sound or BNY-FM? Remember...What goes around...comes around.

I have some great thin ties if anyone is interested.
 
MediaBoy4Radio said:
Wait until CHWO is coming in ahead of GR........................

What? And move sports back to WWKB? Or leaving WGR alone and launching standards on WWKB?
 
Demo(ted)

CHWO's 12+ looks impressive, but the demos are skewed so old that I don't think Buffalo managers see much of an opportunity there.

As previously stated, older demos are better than no demos, but there are very few sales people eager to try and convince buyers that there's a big business opportunity available. You'd think that standards or a standards-oldies hybrid on KB would sell well in combo with WBEN. In fact, lib-talk protects WBEN, and adds a few revenue dollars when packaged with neo-con talk on WBEN. I doubt that even CHWO's numbers would make much difference to the bottom line.

Other low-rate AMs, like WHLD and WBBF, do better with brokered programming than they'd likely do trying to sell advertising for a satellite standards station.
 
Hey Voice Guy......I bet there are still a few alumni of the "old" ADV and "WNBY 96.1 Stereo for Moderns" who remember how real MOR was done and done well without the benefit of consultants.....
 
MediaBoy4Radio said:
Hey Voice Guy......I bet there are still a few alumni of the "old" ADV and "WNBY 96.1 Stereo for Moderns" who remember how real MOR was done and done well without the benefit of consultants.....

The other fact to remember, is that there are many things that can be done on the American side with FM radio, that can not be done in Canada.

However, that may be a moot point, since we're talking about a format that is best meant for AM anyway...unless there's an FM willing to operate in FM mono, rather than stereo.
I believe 107.7 is doing too well as the Lake to make such a change... (but it is a good example of a specific station that has done the mono thing before...)
 
Here we go again. The Standards-Oldies debate. Guys like alw and Rox put this issue in proper context. Peggy Lee and the Ames Brothers; the Everly Brothers and Elvis. These acts appeal to primarily 55+ demos on the young end. Rightly or wrongly, it's a demo that's not sought by advertising agencies.

We can fill endless pages of posts (in fact, I believe we already have) as to the value of this thinking, but it is what it is. Maybe ten years from now (when the AM band is even more unlistenable because of static and IBOC hash) the Beatles and Elvis will again find a niche. My mom loves CHWO. She's 83. My cousin likes Elvis. He's 62. I like the Beatles and Stones. I'm 52. Barely inside the 25-54 boundaries.

Just yesterday, I was driving down the Thruway tapping a beat on the steering wheel to "This Diamond Ring" by Gary Lewis and The Playboys playing on my car's XM radio. Twenty minutes later, I was listening to XM's Triple A channel and liking that too. From Buffalo to Manchester, NY, I listened to the Triple A channel longer than the Oldies channel.

CHWO is a LIVE, well-programmed Canadian station. It has a certain style to it. What company is going to invest in programming of that caliber in Buffalo?

Entercom? Citadel? Regent? No way. There are easier ways to make money and better demos to sell.

To program a station like CHWO requires SALES PEOPLE who can successfully sell it, making money for the station and themselves. Think a 27 year old Buffalo State grad wants to sell Peggy Lee and Elvis? That's his GRANDMOTHER's station, for cryin' out loud! He wants to sell the Edge or Kiss because he UNDERSTANDS the Edge and Kiss.

So, any company that does Standards or Oldies has to have sales people who can and want to sell it because they understand the product and the listeners. Without sales, NOTHING happens, even with the best of programming and strong, albeit 55+ numbers.

The 60's are 38-47 years ago. The 70's are 30+ years ago. The 80's are the New 60's.

Let's give it up.

-9-
 
Element9 said:
Let's give it up.

I don't want to give it up. I still sense opportunity here.

We can all debate "oldies" or "standards" as being viable or not, especially when you consider the pre-conceived notion that pops into your head each time you say those two words.

I've thought for years that a modern-day "MOR" format could replace what many know as standards on AM stations and maybe even be a candidate for FM stations. There doesn't seem to be many Soft AC's around anymore either. And after all someone bought all of those Barry Manilow and Rod Stewart albums of standards and cover-tunes. Take your timeless standards (Frank Sinatra, Tony Bennett) and AC artists (James Taylor, Carly Simon, etc), mix in some newer artists like Michael Buble, update the presentation and I think it is a viable format and worth trying on AM.
 
Reading some of the posts on this and other boards, it’s clear that many radio folks regard the standards format as an anachronistic curiosity – a format on its knees, chugging and wheezing its final breaths. I disagree. The format is viable, but managers and programmers must abandon their quixotic quest for 25-54’s or even 35-64’s and acknowledge the value of serving the format’s native 55+ audience. It also means forgetting about agency buys and getting down to old-fashioned, local direct selling with retail-oriented, customer-committed AE’s willing to knock on doors until their knuckles bleed.

Disclaimer: I’ll admit I’m a standards geek. I’ll take a Louis Armstrong and Ella Fitzgerald duet over that Maroon 5 crap any day. It’s my format of choice, and I’d love to see it on the air again in my hometown of Buffalo and other markets where it’s disappeared.

“Adult standards,” as it’s generically called, is not a monolithic format, programmed uniformly. There are a number of “flavors” of the format. Some standards stations and networks incorporate soft 70’s pop like Neil Diamond and the Carpenters. Others include the Platters and Everly Brothers. Some play Josh Groban and Kenny G. Occasionally, a station like KKGO in Los Angeles, will rely almost exclusively on the songs of the Great American Songbook – (Gershwin, Berlin, Porter, Kern, etc) performed by the giants like Sinatra, Bennett and Ella along with exciting young stars like Diana Krall, Michael Buble, and John Pizzarelli.

KLAC, in Los Angeles, to their credit, tried a totally fresh, hi-energy “Vegas-vibe” approach to standards. Same with Red 104.1 in St. Louis. Personally, I’m always excited and interested when a station introduces a new way of presenting this excellent music.

Sadly, all of these efforts are no longer on the air, having failed to find the holy grail of a critical mass of younger, more saleable demographics.

Is it realistic for a standards station to hope for even a slim slice of this “money demo?” I no longer believe that’s possible. It’s time to reign in those hopes and expectations. Focus instead on aggressively and effectively communicating the benefits of advertising to this format’s native audience – the 55-plus crowd. Find a way, as well, to capitalize on the enormous TSL these stations frequently deliver.

I reject the contention that 55-plus consumers are so calcified in their buying habits that they are impervious to advertising. New products and services are always being introduced. Former Cadillac buyers become Lexus buyers. Plenty of mature adults are using cellphones, computers and hi-speed Internet. Obviously they didn’t come to these new products out of decades-old habits. Advertising certainly played a role. Was adult standards radio there?

CHWO’s showing speaks for itself. There’s an audience starving for this wonderful music! Whoever may pick up this format in Buffalo, I hope they won’t program some lame Standards/Soft AC hybrid they hope to be able to pitch to the ad agencies. Forget the agencies. The demos they seek are dictated by their clients and are never 55+. Target local, direct advertisers, who, with effective salesmanship by the station’s reps, will see the value of this under-recognized group of consumers.

Now, I’m not naïve. In a previous life in another town, I spent a few years selling this format and selling beautiful music. I know how difficult it can be. I’ve had plenty of first-hand experience with advertiser resistance. I’ve sat across many desks answering many objections to marketing to the older folks. It’s not easy. It takes conviction and commitment, but it can be done. Persuasive, credible copywriting is essential, too. It’s an extraordinarily powerful tool, often completely overlooked in today’s numbers-focused selling environment.

With commitment, station operators in Buffalo and other markets will find that elusive combination of programming, promotion, and sales philosophy that will allow a standards-formatted station to succeed. Just as in any format, it’s essential that all three of those elements be perfectly executed for the station to even have a chance!

Even a winning standards station will never be a ratings giant and there’ll be many buys the station will never have a prayer of getting. The BIG ad money will always go elsewhere. But a well-crafted station playing the right artists and realistically pitched to appropriate advertisers can be a player, and just maybe turn a modest profit.

Nick Seneca
 
...and, as mentioned before, 740 is also independently owned and operated.

Their sister stations are Joy 1250, (a religious station), and 1320 CJMR, which is Multicultural, so methods of making money are more open, beyond the usual ratings issues that are so vividly present in the Buffalo market.

As for Regent, they were not the ones who made the decision to go classic country on the AM side. That change took place just before CBS sold the Buffalo cluster to them.

I wonder what they will do with that "waste of electricity".

I also wonder why it is that, in the States, you're allowed to own 60% of a market, yet *No one* wants to let a sister station exsist as standards (or oldies) just to secure the idea that they're not competing with themselves.
YET there are stations on the Canadain side more than happy to do standards...even though they are only allowed to own no more than two AM or two FM at a time.

88.5FM could be (almost) any format it wants, but they choose to be a standards formatted station.
(link: http://www.foxy885.com/ )
 
Word (and possible an old story) from reliable sources has it that the Oldies-Standards format has been re-pitched by sound programmers and one very good sales person to managers at each of Buffalo's clusters and been summarily turned down. It's known the format has also been advocated to an independent owner who is interested in buying WECK. That proposal also fell on deaf ears. This does not portend good things. Apparently, CHWO will have the market all to itself.
 
I wonder if ad agencies and the media in general will have to rethink the whole idea of what is an attractive demographic. Right now, it's 25 - 54. But the baby-boomers, the youngest of which is now 44 years old, have always been a dominant force in all areas of life. Now, I'm smack dab in the middle of the baby-boom generation, having been born in 1955. I have to think that advertisers will continue to reach out to us as we age. There are still more of us than the Generation X'ers who followed us. Ten years from now, I guarantee the 55+ demographic will be much more important to advertisers. Now, I'm not necessarily saying a standards station would do well in Buffalo. A mix of standards with some '50s and '60s music thrown in would only appeal to the upper end of the baby-boom generation. Many of us are still listening to 97 Rock or the Lake. But as we age, those stations will be aging with us (well, maybe not the Lake though I hope so), and advertisers are going to have to adjust because the entire baby boom generation will be out of the 25 to 54 demographic.

On the issue of whether a station in Buffalo would be able to compete with AM 740, I agree with those who say no. I listen to AM 740 from time to time. The station has a great selection of music and engaging personalities. Why would listeners leave that for a satellite format delivered by a Buffalo station but with no other Buffalo connection? I agree with those who say none of the local groups would invest the kind of money needed to make such a station a success. And from what people in the know have been saying in this thread, it's an academic discussion since none of the local groups seem interested.
 
Philip_Airtime said:
. And from what people in the know have been saying in this thread, it's an academic discussion since none of the local groups seem interested.


.......and are there restrictions against "academic discussions" here????????

At one time FM broadcasting seemed to be a far fetched proposition.
AM would rule forever.

Network radio was supposed to always be the norm........Satelite radio was supposed to be the future....ooops maybe not.........Drake radio was to be the salvation of top 40.

Now its HD radio.....or maybe not........

All of the above previous academic discussions..........

Buffalo radio will forever remain the same.......I don't think so......change is
inevitable.............

Broadcasters talk.....consider....plot and plan.....take a good look at the changing demos and markets and .......change occurs......

Forgive me for this academic discussion.
 
Howdy from Texas.

I run a small Standards (I really don't like the term- it sounds old) in East Texas in the Kilgore-Longview area. We're not the number one station with 12+ but who cares? Amazingly enough kids do listen. Our target is the 50+ age group, and we do well with them. Considering we have a signal that is almost a "DX Catch," things are going well. We'll celebrate doing this for five years this next week.

The format does not have to sound like "old farts radio." That's a mistake many Standards stations seem to make. Our format is simple, and out of necessity, it is automated. Still, in a market with about 35 signals available (maybe more) we aren't having any problem paying the bills. You can listen on line if you like: www.kzqx.com
 
Philip_Airtime said:
I wonder if ad agencies and the media in general will have to rethink the whole idea of what is an attractive demographic. Right now, it's 25 - 54.

In the markets I am involved, it is now more 18-49 than 25-54 as the big broad-span demo. It's getting younger, not older.

But the baby-boomers, the youngest of which is now 44 years old, have always been a dominant force in all areas of life. Now, I'm smack dab in the middle of the baby-boom generation, having been born in 1955. I have to think that advertisers will continue to reach out to us as we age.

At issue is the return on investment of advertising. Older consumers have more product loyalty and are harder to change or sway. It takes more advertising to create a sale. Often the profit is not enough to cover the ad expense.

Ten years from now, I guarantee the 55+ demographic will be much more important to advertisers. Now, I'm not necessarily saying a standards station would do well in Buffalo. A mix of standards with some '50s and '60s music thrown in would only appeal to the upper end of the baby-boom generation. Many of us are still listening to 97 Rock or the Lake. But as we age, those stations will be aging with us (well, maybe not the Lake though I hope so), and advertisers are going to have to adjust because the entire baby boom generation will be out of the 25 to 54 demographic.

Advertisers price based on delivery of 18-49 or 25-54 or some subset. Since all stations have spillage, they get that for free. So most are content to get some coverage of 55+ and not pay for it.
 
Clarification.

Admittedly, my previous post, which was intended as an assessment of the situation in Buffalo, it appears heavy-handed. This was not my intention. When I suggested we "let it go," I meant only that we'd dedicated a considerable amount of discussion to the topic in previous threads. But this topic seems to be a favorite of the board, so the discussion continues here with a variety of interesting and informative opinions, notably that of format veteran, Nick Seneca.

I have no desire to diminish the value and appeal of the Adult Standards-Oldies formats. I simply wanted to offer a frank perspective of the market and the potential for the format at this particular time.

Personally, I believe there is a place for a well-executed, personalized (though not necessarily "personality") Classic format. As it is, CHWO's appears to be filling the void quite nicely according to its 12+ ratings. I maintain however, that the chances of any Buffalo operators adopting the format at this time are slim, especially given the costs of doing business and the advertising community's disposition against the format and the perception of the format's benefits (or lack thereof, according to buyers.).

The proper fundamentals must be in place for this format to happen again, especially given the debacle that was 1520 WWKB. "Classic" formats desperately need daily programming maintenance, energized personalities who know and like the music, well-placed news and services, impactful promotions and sales momentum. It's a labor-intensive format that cannot be put on set-it-and-forget-it. "Classic-Standards-Oldies" may be one of the most expensive formats to execute properly, next to News-Talk.

In a long ago post, I offered that Oldies-Classic Hits would make a return, perhaps in a 58-78 type of format showcase, given the proper circumstances, but this will occur in its proper time.

As a few posters have noted, there is a substantial number of listeners who are happily growing old with 97 Rock and The Lake, making those stations the "Standards" stations for the baby-boom generation. Nothing wrong with that at all.

-9-
 
Element9 said:
As a few posters have noted, there is a substantial number of listeners who are happily growing old with 97 Rock and The Lake, making those stations the "Standards" stations for the baby-boom generation. Nothing wrong with that at all.

"Grandpa... tell us the story again, how you met gee-ma at the Blue Lobster concert in that building you called the Aud..."

"Well son, the band was called Blue OYSTER Cult and yer gee-ma was one sweet lookin' lady back then... that was before she baked her skin going to the tanning booth three times a week, lying in the sun all summer long and smokin' a pack of Newports a day... I was standin' there at the show with my hands in the air, holding up my lighter... I wanted the band to play that Godzilla song... and yer gee-ma, she came over and asked if she could watch the encore sitting on my shoulders... I think she had her eye on me all concert long... so I said 'sure, lady!' It was love at first sight..."
 
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