Both Scot and Radknowski are right on the money (no pun intended), with our dollar being the strongest it's been in 30 years, the prices in Canadian stores haven't reflected that yet. Probably because the go0ds were mostly bought with the weaker dollar, and those will have to move off the shelves before the product bought with the stronger dollar can replace it and bring about lower prices, and that may be a few months down the road. Canadians are not happy that they're not seeing the price relief right away, and since most of us are just a few hours or less from the border, we're taking our dollars and spending them elsewhere. There are American companies that are getting ready to launch massive ad campaings here for Christmas, when retailers make the bulk of their money. If Canadian retailers don't lower prices quickly, they're going to suffer, and American border cities will see the benefit of us coming down and spending our money. The advertising for places like Rochester are indeed tourism ads, much like how Jamaica and Cuba step up their advertising here in the winter months. Rochester and Buffalo face a tourism market of maybe 6 million or more just a few hours away. What city wouldn't want to have that potential tourist money?