Cincinnati Reds Buying a Station?

[YEKIMI]

The Reds should spend there money on buying ballplayers, not a radio station! :'(

 

[xianbroadcaster]

The Reds should spend there money on buying ballplayers, not a radio station! :'(

Great observation...of course you could argue that revenues from a station and total control of a network and its advertisers would help the Reds compete in the Free Agent market.

It's just another stream of revenue.

 

[tonyincincy]

During the offseason, they should make Marty do afternoons on the station.

 

[KFodor]

The Reds should spend there money on buying ballplayers, not a radio station! :'(

Great observation...of course you could argue that revenues from a station and total control of a network and its advertisers would help the Reds compete in the Free Agent market.

It's just another stream of revenue.

A stream of revenue...perhaps. Or, a big drain on revenue if they don't do it right.

 

[xianbroadcaster]

The Reds should spend there money on buying ballplayers, not a radio station! :'(

Great observation...of course you could argue that revenues from a station and total control of a network and its advertisers would help the Reds compete in the Free Agent market.

It's just another stream of revenue.

A stream of revenue...perhaps. Or, a big drain on revenue if they don't do it right.

Not a chance...here's why.

They don't need to be #1 in the market...just hang in the middle of the pack or lower...use their already existing business ties to deliver a core of advertisers and fill more inventory with businesses who want to be associated with the Reds brand that cannot afford the current situation...additionally, it serves as a 24/7/365 marketing tool for the team and organization on all levels which helps merchandising...by taking the game off of the big 50KW signal it opens up some more smaller frequencies in markets under the WLW blanket to get involved and raises ad rates for being on the network for the games.

Radio would not be the objective of the Being number one in the market would not have to be the objective of the station...a solid fully automated station or with a local AM/PM Drive slot with a pit bull sales force would suffice...in fact the sales force is more important than the programming...of course that's pretty much always true.

 

[major]

The Reds should spend there money on buying ballplayers, not a radio station! :'(

Great observation...of course you could argue that revenues from a station and total control of a network and its advertisers would help the Reds compete in the Free Agent market.

It's just another stream of revenue.

A stream of revenue...perhaps. Or, a big drain on revenue if they don't do it right.

Not a chance...here's why.

They don't need to be #1 in the market...just hang in the middle of the pack or lower...use their already existing business ties to deliver a core of advertisers and fill more inventory with businesses who want to be associated with the Reds brand that cannot afford the current situation...additionally, it serves as a 24/7/365 marketing tool for the team and organization on all levels which helps merchandising...by taking the game off of the big 50KW signal it opens up some more smaller frequencies in markets under the WLW blanket to get involved and raises ad rates for being on the network for the games.

Radio would not be the objective of the Being number one in the market would not have to be the objective of the station...a solid fully automated station or with a local AM/PM Drive slot with a pit bull sales force would suffice...in fact the sales force is more important than the programming...of course that's pretty much always true.

I wish the Reds would buy a station, too, but what's available? Their #1 priority should be to fix what they put on the field, then buy the station.