Cincy Book Screwed up

[MikeRadknowski]

OK you want our comments... ...Only the moronic manager types care about the arbitron numbers anyhow.

As an ex-radio guy who now works with the family home remodeling business but still keeps tabs on the industry via friends and message boards like this (and its newfound competitor), I respectfully disagree with the assertion that "only moronic manager types care about" the numbers and what goes into them.

When I was in the business not that long ago, I worked for a few stations in large medium markets that granted reasonable performance bonuses in the Spring and Fall books. Every one of the jocks was competitive and most were well-versed in Arbitron methodology and nuances.

To a large extent, even some of the support personnel who didn't derive additional benefits from a good book (like traffic and production departments,) took a measure of pride in the station's performance when the Spring and Fall books came out.

I post on the Buffalo-Niagara Falls-Rochester board and regularly read Pittsburgh and Cincinnati boards for well-thought commentary from people in markets that are similar to Buffalo (this is intended to be a compliment) and Milwaukee.
[/Mike]

 

[butterball1]

As an ex-radio guy who now works with the family home remodeling business but still keeps tabs on the industry via friends and message boards like this (and its newfound competitor),

I don't know about a new found competitor. What and where is it?

 

[Cincy Engineer]

I felt the need to chime in,
A good friend called me earlier today for my comments.
For better or worse, Arbitron has set a precedent in Cincinnati that we all need to take note of and live with.
I guess its ok for any or all of us to be diary keepers since there are no longer any consequences to fear.

 

[fixthis]

“The radio company in question will soon be under new management”
Mary Catherine Sneed exits Radio One “to pursue other interests.”,
Do the math,