Answer: Citadel Goings ON
> Now that Citadel has the major market stations that they had
> been hoping to have for quite some time, what will happen to
> the smaller stations? You know they now have ABC Radio
> along with stations in NYC, Chicago and other major markets
> and are definitely going to focus most of their attention on
> them. So, what becomes of the Tri-Cities, Knoxville,
> Chattanooga and the like?
In the event that you actually wanted an answer to your questions, I thought I'd pass this along...
You are correct, Citadel has been wanting to have some major market stations for a long time. However, they have been wanting them to complement and complete their portfolio, not to replace any of it. The ABC purchases are an effort to plug a gap they now have in order to make them look much better to national advertising buyers. I believe they are interested in creating a nationwide network of stations, as what better way to do that than to buy an already established and respected network, i.e. ABC Radio. Of course, they've made their money to this point by concentrating on local stations. Expect to see that continue, at least in drive times and in other slots where particular stations do well with advertisers. Then expect them to fill in other times with ABC Radio programs and formats, and because they will be owned 52 percent by Disney shareholders, expect to see them have extended relationships with the Disney-retained properties as well.