Scott Fybush said:
I believe WMTV (then on 33, later on 15) and WKOW 27 were on the air in Madison, Wisconsin before WISC-TV on 3.
Indeed, WISC-TV was the last station to sign on in Madison until WMSN-TV (47) showed up in the mid-1980s.
There were other markets where a VHF station may have been first, but one or more UHFs signed on before the next VHF(s). Milwaukee, for example. WTMJ-TV 4 was first, but WCAN-TV 25 and WOKY-TV 19 showed up before WISN-TV 12 and WITI-TV 6. (I will concede my timing may not be 100% accurate with regard to WISN. It is accurate, with regard to WITI.)
Oh, and Pittsburgh.
The reason for all of these was, usually, that there would be numerous applicants for each available VHF channel. There would usually be enough UHF channels available that each applicant could have their own. The comparative selection process was a LOT more complicated then than it was just before they switched to auctions a few years back -- it took a LONG time to select one applicant to get the permit, and the FCC was badly backed up.
The situation with WITI and WTAE Pittsburgh was a bit different. Their channels were not initially allotted to their cities; the city centers were just a tad (2-5 miles) too close to another station on the same channel. Applicants succeeded in getting the channels allotted to the suburbs of Whitefish Bay, Wis. and Irwin, Penna. -- just barely far enough from the other existing stations. This took some time -- and then, again, there were the numerous applicants to sort out.
So, sometimes an applicant would amend their application to specify a UHF channel, not VHF -- or would apply for UHF in the first place -- hoping that they could get on the air, induce viewers to buy UHF converters, and get established before any VHF competition could get on the air. They usually *could* get on the air first, but the other two parts usually didn't happen. I'm not 100% sure why it *did* work in Madison. Probably in part because the UHF stations got a 3-year head start, and didn't have any trouble landing network affiliations. (so they had decent programming) I might guess above-average household incomes and technical savvy may have contributed.
In a number of other cases, two or more VHF applicants agreed to merge, forming a single company to hold the license. (in a few cases, the FCC issued two licenses for the same channel, expecting the licensees to share time. In all of these cases, one licensee soon bought out the other one & eliminated the sharing)