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Classic Country years

vchimpanzee said:
Something else I heard on my classic country station, which has been around just a month.

The legends live here. "They shower out back."

That would be the Dial Global classic format. KIIC in nearby Albia Iowa has that liner. They are satellite except for local news and high school sports.
 
Alan McCall said:
I try to play some less-heard cuts without overdoing it, because otherwise the music would be unfamiliar to too many listeners. But we seem to have found a niche in country, since July will mark
nine years of playing country as an Internet-only station. I'm currently looking at options for a local terrestrial signal.
yep, thats metering the music carbureter not too rich,and not to lean. in gasoline/diesel engines, that makes for the perfect running adjustment. same thing said for music rotations. best of good luck with your country niche.
 
The '70s have to anchor any Classic Country station, just as they do any Classic Hits pop station. Among the most important artists for Classic Country stations to play are: Crystal Gayle, Loretta Lynn, Kenny Rogers, Dolly Parton, Barbara Mandrell, George & Tammy, Merle Haggard, Emmy Lou Harris, Ronnie Milsap, Bill Anderson, Conway Twitty, Charley Pride, Mel Tillis, Glen Campbell & Johnny Cash, all of whom had multiple '70s hits. But really, anything from the 20th century would be fair game.
 
nocomradio said:
nmoore6676 said:
Horror of horrors someday, long after I've departed this world, Taylor Swift will be considered classic as well as Colt Ford. :(

Horror of horrors, indeed.

I know that every generation has a different view, but I really don't think that much of this new stuff will be around as classics in the future. It just doesn't seem to have the staying power that artists of years past delivered. That goes for most genres.
The same thing was said of many of the artists of the '70's, '80's & '90s back in those eras & they're all the core artists of classic country now. The 'fan magazines' of the era debated that Willie & Waylon & Jerry Lee Lewis, Kenny Rogers, etc. weren't country. When the people 20-40 today are 40-60 they will be looking for Taylor Swift & Rascal Flatts on 'classic country' stations or whatever there is by then.
 
John1 said:
nocomradio said:
nmoore6676 said:
Horror of horrors someday, long after I've departed this world, Taylor Swift will be considered classic as well as Colt Ford. :(

Horror of horrors, indeed.

I know that every generation has a different view, but I really don't think that much of this new stuff will be around as classics in the future. It just doesn't seem to have the staying power that artists of years past delivered. That goes for most genres.
The same thing was said of many of the artists of the '70's, '80's & '90s back in those eras & they're all the core artists of classic country now. The 'fan magazines' of the era debated that Willie & Waylon & Jerry Lee Lewis, Kenny Rogers, etc. weren't country. When the people 20-40 today are 40-60 they will be looking for Taylor Swift & Rascal Flatts on 'classic country' stations or whatever there is by then.

I'm back home in Missouri and classic country ( at least on the stations I get ) is still classic. Neither of the stations I listen to play anything newer than the late 70's. Hank Williams, Hank Snow and crap I went blank lol anyways the stuff that was old when I was a kid is still played here.
I cringe when Taylor Swift and Rascal Flatts are on the station my kids listen too. Country is "cool" now, wasn't when I was their age. I can't stand either one of them, along with many more new artist. I am 40 something yrs old, high school was a long time ago. I really don't want to hear some little girl singing about her HS drama. Rascal Flatts just down right makes my ears hurt. City boys and girls singing about what they think the country is like, in my book will never be classic country.
 
dakotadawn said:
I cringe when Taylor Swift and Rascal Flatts are on the station my kids listen too. Country is "cool" now, wasn't when I was their age. I can't stand either one of them, along with many more new artist. I am 40 something yrs old, high school was a long time ago. I really don't want to hear some little girl singing about her HS drama. Rascal Flatts just down right makes my ears hurt. City boys and girls singing about what they think the country is like, in my book will never be classic country.
I feel the same way.

Garth Brooks' "Rodeo" was one of those songs that was an example of how country had changed in the 90s. Now it is on a classic country station I listen to. But it works. Other than "Mean", I find it hard to imagine Taylor Swift on classic country radio. And yet there is stuff from the 70s and early 80s that is less country than what she does, but somehow it sounds good.
 
One thing I like about the classic country station I listen to now is that it plays a lot of songs I never heard, most of which I like. Not all are "real" country because we did go through that urban cowboy era and there was one by Billy Joe Royal which was almost rock. Though it was nothing compared to the rock-sounding country by, say, the Kentucky Headhunters on the Outlaw Show at 5 PM. Some of that sounds more fitting for AAA or something. I don't necessarily like a song that stays true to the roots of the music.

Sometimes there are some strange combinations. How do you go from "Love Bug Itch" (I think that was the name) to "Take It Like a Man" by Michelle Wright?
 
We have a classic country in Eastern NC and its not bad but like most stations the playlist is way too narrow..It seems like everytime I turn it on I hear Stranger by Duncan & Fricke..Duncan's estate must own a piece of the station or something..Like I said a good station but it needs another 1000 songs ASAP and it is also mostly voice tracked and i think a classic country format benefits greatly from a live jock with live audience interaction but I also understand the economic side of things...I applaud those in charge for keeping the format on the air for going on 10 years. Its mostly 80's and 90's with some 70's and very little 50's & 60's. I guess thats par for the course.
 
I briefly programmed a classic country station in Virginia in the mid-90's and my take on the library was hits, hits and more hits, back to the 50's with the rare occasional 40's tune. The clocks were very specific and the library was fairly large.

If I were to do it today, I think a classic country format requires a large library to succeed. You're already preaching to the converted, so you're not really worried about scaring away listeners unless you really play some obscure stuff. Familiarity is key, with maybe two 40's/50's/60's per hour, five 70's, three 80's, two 90's, and maybe one or two from the 2000's. Song selection is key, but again the library should be large and above all things familiar.
 
Unless a Classic Country station happens to be in an unrated market (and that usually means remote, small-town, America) it better be focusing on 80's-90's in order to nail enough A35-54 to score some 25-54s and generate some agency bucks. This is the same issue that has plagued all oldies-based formats (Nostalgia, Oldies, Classic Rock--even Classic Hits) for decades. The 55+ crowd may love the living hell out of hearing tunes from their youth, but advertisers do not want them. Let me repeat, they do not want them--despite their growing numbers and despite their significant wealth.

Stupid? Sure. But as broadcasters we have to deal with the reality of it, not the stupidity of it.
 
amfmxm said:
Unless a Classic Country station happens to be in an unrated market (and that usually means remote, small-town, America) it better be focusing on 80's-90's in order to nail enough A35-54 to score some 25-54s and generate some agency bucks. This is the same issue that has plagued all oldies-based formats (Nostalgia, Oldies, Classic Rock--even Classic Hits) for decades. The 55+ crowd may love the living hell out of hearing tunes from their youth, but advertisers do not want them. Let me repeat, they do not want them--despite their growing numbers and despite their significant wealth.
Stupid? Sure. But as broadcasters we have to deal with the reality of it, not the stupidity of it.
You're right. Amarillo had a Classic Country AM station, KDJW. I did an afternoon airshift there in the early 2000's, playing everything from John Schneider and Gary Morrison hits of the '80s, to '40s classics by Rosie Maddox and Tex Williams. KDJW's listeners were like patriots, affectionately loyal but painfully few. Amarillo's "cowboy" station was sold in 2005 to a Catholic Broadcasting Agency.
 
vchimpanzee said:
I heard "It's Five O'Clock Somewhere" on the local morning show on a Classic Hit Country affiliate.
And that's the heart of the controversy-- programmers often dig shallow for their "classic" playlists. I think they're afraid not to. They fear risking exploring the playlists popular to a generation with which they do not identify. Of course, as other veterans of the industry more seasoned than I might point out (I'm thinking BigA), and rightfully so, were there a market for classic country, we'd be hearing more of it.
 
jfrancispastirchak said:
vchimpanzee said:
I heard "It's Five O'Clock Somewhere" on the local morning show on a Classic Hit Country affiliate.
And that strikes at the heart of the controversy-- programmers often dig shallow for their "classic" playlists. I think they're afraid not to. They fear risking exploring the playlists popular to a generation with which they do not identify. Of course, as other veterans of the industry more seasoned than I might point out (I'm thinking BigA), and rightfully so, were there a market for classic country, we'd be hearing more of it.
 
I'd be happy to hear the song Blake Shelton performed with his mother who wrote it, just as it was done on his show that repeated last night. The instrumentals were right on target.

In fact, all the performances I heard were the good kind of country, if they were country. Some songs like "GThe Christmas Song" weren't supposed to be, but everything sounded good.

Even Kelly Clarkson. Who would have believed it? She even had the hairstyle and figure of a country singer from the gooid old days.

I didn't watch everything because I just assumed there would be junk, but because I taped it so I could skip over junk, I was late starting and ended up going to bed late even as it was.
 
I'm sticking to classic country.These new artists are destroying country music like rap did to mainstream pop charts.

I guess that's what they got to do to get the younger demos to tune in.

LOL it must be my age.
 
WPPCProductions said:
I'm sticking to classic country.These new artists are destroying country music like rap did to mainstream pop charts.

I guess that's what they got to do to get the younger demos to tune in.

LOL it must be my age.
Here's something that makes the situation even worse. I go to another site where the following was posted:

I grew up listening to country music the good country music like all the old time favorites Brooks and Dunn Toby Keith Alan Jackson Tracy Lawrence Martina McBride Reba faith hill Tim McGraw and tons more i prefer that era of country music not this new stuff don't get me wrong there are some good new country songs but not a lot.
 
vchimpanzee said:
Here's something that makes the situation even worse. I go to another site where the following was posted: I grew up listening to country music the good country music like all the old time favorites Brooks and Dunn Toby Keith Alan Jackson Tracy Lawrence Martina McBride Reba faith hill Tim McGraw and tons more i prefer that era of country music not this new stuff don't get me wrong there are some good new country songs but not a lot.
Yeah, Brooks & Dunn came along right after indoor plumbing and just before run-on sentences.
 
WPPCProductions said:
I'm sticking to classic country.These new artists are destroying country music like rap did to mainstream pop charts.

I guess that's what they got to do to get the younger demos to tune in.

LOL it must be my age.

I'd like to see Barbara Mandrell do a follow-up song entitled "I Was Country When Country Was Country."

All kidding aside, I wonder what would happen if radio consultants and programmers stopped focusing on the age demographic and paid attention to the texture of the music instead. After all, there are some people who simply prefer a softer sound and don't like being shouted at (and this goes for mainstream pop and Adult Contemporary as well).

Sure, this is what I like now—now that I'm older, but it's not because I'm older. I've always had an ear for the easier side of music. I never listened to country growing up, but I "discovered" it in the late '80s–early '90s during country's new traditionalist movement years. So, for someone like me, hearing an old Dolly Parton/Porter Wagoner duet isn't going to bring back memories of my youth because I probably never heard it when it came out in the late '60s. Instead, it appeals to me because I just like the sound of it—and it's so totally different from everything else I hear on the radio.
 
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