classic hip hop

[Jeffrey]

Audacy's WNSH and WNYL don't pull in great numbers. I don't have access to their targeted demo numbers nor do I know if they make any money but Audacy's WBMX in Chicago does pretty well as a classic hip hop station where others in other markets have failed.
New York is the birth place of hip hop. Would it be worth replacing WNSH or WNYL with classic hip hop? Would it askew older and make less money than country and alternative rock that struggle in the New York market?
Seems to me if classic hip hop works in Chicago it could work in New York although I have no idea if that format makes money.

 

[Marcos_C]

Would it be worth replacing WNSH or WNYL with classic hip hop?

Definitely not WNSH. Due to the transmitter's location in New Jersey, the station's signal is weak in much of Manhattan, so weak that you would be unable to pick up its HD signal.

 

[Steve Green NEPA]

Just thinking about how classic anything would go over today on a major-market FM signal. On a guess, I would say that such a station would have to be listener-supported.

Generally, Sinatra fans are 100 years old. Dion & The Belmonts' followers are 80 or pushing toward it.
AoR fans of Yes and Dylan and Clapton are late 60's ('Classic Rock' is just a re-minted claim trying -- successfully in many places -- to keep up with that moving demo window).

I was never a fan of rap, and agree with someone who once called it 'disco without the music ; still, I somewhat lament about their core audience being early 60's-ish themselves.

 

[Jeffrey]

Just thinking about how classic anything would go over today on a major-market FM signal. On a guess, I would say that such a station would have to be listener-supported.

Generally, Sinatra fans are 100 years old. Dion & The Belmonts' followers are 80 or pushing toward it.
AoR fans of Yes and Dylan and Clapton are late 60's ('Classic Rock' is just a re-minted claim trying -- successfully in many places -- to keep up with that moving demo window).

I was never a fan of rap, and agree with someone who once called it 'disco without the music ; still, I somewhat lament about their core audience being early 60's-ish themselves.

Audacy's WBMX in Chicago is obviously not listener supported and pulls in a 2.8. More than either WNSH or WNYE. Classic hip, hop isn't only rap and while some listeners may be 60 years old it's doubtful that most are of that age group. If you're familiar with the format you'll see it's not an oldies station playing only the Sugar Hill Gang and the like. Whether you like the format is irrelevant to what may or may not work in the market where hip hop was born.
That said, I have really no idea whether the format is a viable one.

 

[MikeyD]

I often play WBMX in my NJ home. FWIW I'm a 44 y/o white guy.

 

[CTListener]

A guy I worked with about a decade ago was in his mid-30s then, white, and 100 percent into hip-hop/rap. Not a rock guy at all, started listening to rap as a pre-teen and pretty much grew up on it. I would imagine that now, at around 45, he's still into it. There are more people like this coming up through the demographic pipeline by the year, so yes, there will be a time when portions of the rap audience will be in their 60s and will start "aging out" of the classic hip-hop format, which will adjust just the way classic hits has -- by chasing the moving target and eliminating all the old songs that no longer appeal to the core.

 

[MVB13]

I doubt either of those stations will flip. WNYL is the flagship for Alternative for Audacity. 103.9 may flip to that. 103.9 would hit those areas well. It would be nice if a company brought 99.5 and flipped it to classic hip hop.

 

[TheBigA]

It would be nice if a company brought 99.5 and flipped it to classic hip hop.

For that to happen, they would need a willing seller.

 

[Jeffrey]

I doubt either of those stations will flip. WNYL is the flagship for Alternative for Audacity. 103.9 may flip to that. 103.9 would hit those areas well. It would be nice if a company brought 99.5 and flipped it to classic hip hop.

how is WYNL the flagship for alternative? Do you mean in New York? WNBM doesn't have the signal to bring in any numbers and Cumulus doesn't have experience with classic hip hop. No reason for them to flip, they're already doing urban AC. Audacy does classic hip hop well in Chicago and owns to lower rated stations in New York. Seems to me if any were to do it Audacy would.

 

[davideduardo]

how is WYNL the flagship for alternative? Do you mean in New York?

It's the owner's Alt station in the #1 market. That defines "flagship".

 

[TheBigA]

It's the owner's Alt station in the #1 market. That defines "flagship".

And they syndicate some of the station's talent to other co-owned east coast alt stations.

Extensive Programming Changes At Entercom Alternative And Country Stations Begin Today.

The wide-ranging air talent changes first reported last week by Inside Radio at Entercom’s alternative and country stations commenced today (Sept. 14) with the WNYL New York and KROQ Los

www.insideradio.com

“Cane & Corey” expand from “Alt 92.3” WNYL to add “104.3 The Shark” WSFS Miami, “FM 101.9” WQMP Orlando, WLKK Buffalo (which rebrands from “Alternative Buffalo” to “Alt 107.7”) and on “HFS @ 104.9” Baltimore, which airs on WWMX-HD2 and the White Marsh, MD-licensed translator W285EJ at 104.9.

 

[scanman1]

Audacy's WBMX in Chicago is obviously not listener supported and pulls in a 2.8. More than either WNSH or WNYE. Classic hip, hop isn't only rap and while some listeners may be 60 years old it's doubtful that most are of that age group. If you're familiar with the format you'll see it's not an oldies station playing only the Sugar Hill Gang and the like.

Actually, that is what it is. The music focus, though, is on around the mid-80s through about 2014. The number of songs, the frequency with which they're played, and the way they're rotated is certainly reminicint of the prior classic hits and oldies formats that once existed on the station.