• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Classic Hits 80s

K.M. Richards said:
Oh, by the way, you're about to lose another "valuable" 60s/70s-focused Classic Hits station for one that is centered on the 80s: Bye bye, Walrus ... hello, Max.
Click to expand...

I'm not losing nothing, I don't live in San Diego. I listen to stations that satisfy their audience and myself. WOGL #2 and other stations that you downplay.
 
Last edited:
K.M. Richards said:
Sorry guys, you can't have it both ways. If you want to have your discussion without "corporate types", you will have to resist answering us.
Click to expand...

Sure then, Avid, RadioRewind, Firepoint, SuperRadiofan, krth101, myself and others can continue to post and maybe you can resist answering us as well. It is both ways, that's why you are answering us and saying that small stations and ones that rate lower, "don't matter"
 
oldies76 said:
Sure then, Avid, RadioRewind, Firepoint, SuperRadiofan, krth101, myself and others can continue to post and maybe you can resist answering us as well. It is both ways, that's why you are answering us.
Click to expand...

No one's saying you shouldn't post. But expect a response. Responding directly to a post is NOT hijacking a thread. And we're responding directly to posts.

All we're saying is if you post on a radio board, don't be surprised if someone who works in the business responds.
 
oldies76 said:
Most people who listen to classic hits like the format, so they are fans of the genre and it's music. We're all "outliers" then.
Try listening to WOGL this holiday weekend, might give you some better perspective of what's really going on in the radio world , outside of L.A. or La Quinta.
Click to expand...

WOGL works in Philadelphia because they do local research on that market.

Philadelphia is among the US major markets with a low population turnover, meaning there is a lower percentage of people there who have not lived there all their life. It is also among the major markets with the oldest average age as there has been considerable outbound migration from the market, leaving an older market behind.

That's an ideal set-up for WOGL; an older leaning market with more 40-54 residents as a percentage of population, a stable market where everybody knows the same songs, and a market strongly identified with Top 40 back to Dick Clark.

There are few markets in the US with a better scenario for a successful older-music leaning Classic Hits station. In many markets, such an approach would be too old to be salable. And the approach is 100% Philly... it probably wouldn't work and couldn't be successfully created anywhere else.
 
Avid Listener said:
Take Mr. Gleason's defense in the post before yours. Does he provide evidence that the people in the MRC know what they are doing? No! He praises their dedication. Does he claim that they have accurate methodologies and practices? Nope! He praises them for acceptable methodologies and practices. It doesn't matter if they are right or wrong, it only matters that other suits "accept" them. Like I've said, it's no different from tribal chieftains finding the shamans' skills at reading the entrails of a chicken "acceptable".
Click to expand...

The MRC folks may in fact have the strongest credentials of any group of such specialized researchers and statisticians anywhere. They are highly published, with considerable academic credentialing. There is more at the MRC website... http://mediaratingcouncil.org/
 
radiophiler said:
Having said that, even before I read some of the above posts, I thought to myself, Can't listeners who want broader playlists be somewhat satisfied by a weekend specialty show of "lost hits"? This is also what I like about the AT40s from the 70s and 80s: There are songs that charted, especially below #15, that you don't hear on the radio much anymore.
Click to expand...
Keyword there is "somewhat." That is when I do the lion's share of my listening to corporate radio. It's partly because it is "appointment radio" for me; it is partly because television has largely given up on ALL of us on weekend evenings. It is also partly because that is when they carry programming that I actually care about. And they don't forego the "hits" during that time, as some would have you to believe. They just mix them in with the "forgotten" faves.
 
TheFonz said:
Actually, listeners don't have to be satisfied with commercial radio. There are too many other options out there.
Click to expand...
Thanks for that, Fonzie. Kids today have ipods, ipads, mp3 players, youtube, and on and on and on. And those who spew out stats about radio listening also forget that those stats include NON-coms as well.

I wouldn't even think about taking a long trip without also taking some cool tunes to listen to. I might find a cool station to listen to, but I might not. That $12 cable that we bought at Best Buy works wonders for getting us around corporate radio. We can take our fave stations with us (assuming that they stream), and we can even play our music right through the car stereo, just like we do with our CDs. And this is a factory car radio. We just plug it right into the "aux" jack. And the internet stations come in better than the local "OTA" stations. They sound great! Even an AM station (assuming that they stream AND still play music) would sound great over our car radio! Yeah, I'm happy, because I don't force myself to settle for what "they" play!
 
DavidEduardo said:
A few hours of a specialty show can't compare with regular weekday programming. A specialty show is supposed to be, well, special. That means doing things you don't do the rest of the time. They are mostly placed in off hours where radio tune-in is really low. They are intended to bring a few new listeners to the station without seriously breaking format.

So I would expect such a show to be more a museum than the kind of programming that is successful the rest of the time.
Click to expand...
I could direct you to a Facebook page where occasionally commenters there STILL bitch about this particular station (an AC) dropping Duh-lilah for Tom Kent, at least on weekends. (Local announcers now on weeknights.) And it was a female PD who made the programming decision to switch. Duh-lilah was apparently costing them ratings, even during those low-listening hours. (And it has now been two years since the change!) Having said that, Kent occasionally plays AC/DC and other hard-rockers. I don't care, but listeners of an AC station probably don't expect to tune in and hear AC/DC. They need something in there to connect them to the rest of the week. And occasionally, songs like that are in there, as well. (This is why I usually rail against sports programming on otherwise "music" stations.)
 
TheBigA said:
You're not hurting my feelings one bit. We program to the people who listen, not to those who don't.
Click to expand...
Okay, fine, but don't rail against stations that I listen to. Don't change the subject by going into diatribes about ratings, or signal strength, or whatever, because those are CORPORATE arguments. My $12 cable singlehandedly defeats your million dollar tower anyday. And oh, yeah, your listeners will eventually figure this out, too, if they haven't already.
 
Robert Bass said:
Actually from my non-corporate chair here, it's the people whining for deep playlists who typically hijack threads.
Click to expand...
Okay, let's get real for a moment here.

1) The corporate guys almost never start a thread on here, so it is IMPOSSIBLE for anyone to hijack a thread from them, because they don't have any. Of course, they really CAN'T initiate threads here because this is a music board, and they only know business. Fair enough, go to "the business of radio" board and start threads about ratings and cume and all of that over there.

2) I specifically recall a thread last year in which the very first reply was by David, with his usual rants against "stiffs" or some such. Needless to say, he got it carried outside.
 
firepoint525 said:
Fair enough, go to "the business of radio" board and start threads about ratings and cume and all of that over there.
Click to expand...

Ratings and cume are issues for programmers. The Business of radio is what a GM cares about, which is sales, management, ownership, regulations, and insurance. Those are two very different perspectives. You're trying to turn a radio format board into a music fan board. They're not the same thing. When you discuss classic hits on a radio format board, you're going to get programmers talking about ratings and cume. If you don't like hearing about it, put us on ignore.
 
firepoint525 said:
Fair enough, go to "the business of radio" board and start threads about ratings and cume and all of that over there.
Click to expand...

As A has already pointed out, this board is the "business of radio" board. Look at the bottom of this page. RadioDiscussions is owned by Streamline Publishing, which also owns Radio INK, an industry magazine, and RBR-TVBR, a news website geared toward both the radio and television industry.

You guys are always accusing the professionals of "hijacking your threads". I put it to you that you are hijacking this entire industry discussion site with your posts.

There, I "got real". Be careful what you ask for.
 
firepoint525 said:
No, on the Zippo thread, I mentioned Hippie Radio, and you responded with some b.s. about "ratings." Not saying that it shouldn't ever be discussed, only that it should be discussed on the "BUSINESS" section of this board, "the business of radio."
Click to expand...

There is a reason why local newspapers... at least those that have entertainment editors... carry the 6+ or 12+ rankers every time a book comes out: listeners love lists and like knowing how their favorite stations are doing.

And ratings are a measure of how audiences respond to different stations and formats. So they are a measurement of taste, too. People of all kinds like to hear about that sort of thing. Look how the press is filled with TV show ratings and ranks, movie box office tally data and record sales ranks.

Letterman figured out the appeal of lists. You should, too.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom