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Classic Hits/Classic Rock/Jack

Re: This is getting tiresome.

> > O.K., but you're splitting hairs. Seems to me that most
> > listeners of pre-1964 music WOULD be over 55. Radio likes
> to
> > think that younger listeners who like this music will
> simply
> > adapt to another format. I'm telling those listeners not
> to
> > settle for that. Satellite is the way to go.
>
> I wish you proponents of satellite would go listen to it and
> stop posting over and over and over how great you think it
> is.
>
> We know you like it. Now please shut up.
>
Hey! at least we're getting some action on this board again!
 
getting tiresome.

like, AMEN!!!


> I wish you proponents of satellite would go listen to it and stop posting over and over and over how great you think it is. We know you like it. Now please shut up.
>
 
Oldies/70's

(tongue firmly planted in cheek): "but, geez, THAT'S not really Oldies!!!"

What I find hilarious when the Oldies evolution is discussed is the real oldies freaks never want the format to change. I always ask if any of them can ever name a radio format that has NOT evolved and grown over the years and why Oldies should be any different. And, I never get an answer (not even a bad one).
>
> Satellite is a great solution for oldies fans. Going into
> the 70's is a solution for radio stations. It is as simple
> as that.
>
 
Re: Better Than Satellite

I think the universe of internet streams is far better than satellite. Someday I will be able to listen in my car. Now I will have to settle for a recorded internet stream.

> > O.K., but you're splitting hairs. Seems to me that most
> > listeners of pre-1964 music WOULD be over 55. Radio likes
> to
> > think that younger listeners who like this music will
> simply
> > adapt to another format. I'm telling those listeners not
> to
> > settle for that. Satellite is the way to go.
>
> I wish you proponents of satellite would go listen to it and
> stop posting over and over and over how great you think it
> is.
>
> We know you like it. Now please shut up.
>
<P ID="signature">______________
[email protected]</P>
 
Re: Oldies/70's

I thought that WABC was never better than in 1966.

WCBS-FM was fine in mid-1972 and a bit better in 1975. If they sounded the same as they did in 1975, that would be fine with me.

"Where all the good songs have gone, WCBS-FM 101 Stereo Solid Gold."



> (tongue firmly planted in cheek): "but, geez, THAT'S not
> really Oldies!!!"
>
> What I find hilarious when the Oldies evolution is discussed
> is the real oldies freaks never want the format to change.
> I always ask if any of them can ever name a radio format
> that has NOT evolved and grown over the years and why Oldies
> should be any different. And, I never get an answer (not
> even a bad one).
> >
> > Satellite is a great solution for oldies fans. Going into
> > the 70's is a solution for radio stations. It is as simple
>
> > as that.
> >
>
<P ID="signature">______________
[email protected]</P>
 
Re: Oldies/70's

>
> What I find hilarious when the Oldies evolution is discussed
> is the real oldies freaks never want the format to change.
> I always ask if any of them can ever name a radio format
> that has NOT evolved and grown over the years and why Oldies
> should be any different. And, I never get an answer (not
> even a bad one).


Wait a minute. When did you radio guys start using "Oldies" again? I though that word was dead and buried a couple of years ago. "It didn't test well", remember?
 
Re: This is getting tiresome.

> Satellite is a great solution for oldies fans. Going into
> the 70's is a solution for radio stations. It is as simple
> as that.

Go into the 70's to make money, but dont use the word "oldies".

Elvis=Oldies

Beatles=Oldies

Motown=Oldies

Girl Group Sound=Oldies

Steely Dan, Pat Benatar, Eric Clapton=Not Oldies

The word oldies evokes a certain sound, and using winchimes as a instrument isnt that sound. Call it classic hits, retro Top 40. Anything but oldies. The moniker/positioner is a hard one to evolve out of the Grease/Beach Boys image..<P ID="signature">______________

AOL IM: wnjoldies or jamminoldies105
CBS-FM lives at http://67.83.118.54:8010
Oldies Board co-moderator</P>
 
Re: This is getting tiresome.

But the meaning of descriptions changes over the years. Back in "the day" artists like Pat Boone, Connie Francis, etc. were considered "rock & roll" acts. Nowadays "rock & roll" or just "rock" pretty much means guitar-based music...those artists would be considered pop or crooners. Back in the 70s purists didn't consider anything post-1963 to be an "oldie" either. I think the term "oldies" has long since evolved away from the "Happy Days"/greaser image.


>
> Go into the 70's to make money, but dont use the word
> "oldies".
>
> Elvis=Oldies
>
> Beatles=Oldies
>
> Motown=Oldies
>
> Girl Group Sound=Oldies
>
> Steely Dan, Pat Benatar, Eric Clapton=Not Oldies
>
> The word oldies evokes a certain sound, and using winchimes
> as a instrument isnt that sound. Call it classic hits, retro
> Top 40. Anything but oldies. The moniker/positioner is a
> hard one to evolve out of the Grease/Beach Boys image..
>
 
oldies labeling

From a marketing and positioning standpoint, you're quite correct. I don't know why the industry just doesn't make the 60's/70's designation on that generation of Oldies stations. If you look at the published ratings for markets like San Antonio and Tampa Bay, that's how they have KONO and WRBQ labeled.

That being said, the term "Oldies" is OK for us to use in discussing music formats covering the 50's, 60's and 70's. It's not like it's some sacred, hallowed term or something.


>
> Go into the 70's to make money, but dont use the word
> "oldies".
>
> Elvis=Oldies
>
> Beatles=Oldies
>
> Motown=Oldies
>
> Girl Group Sound=Oldies
>
> Steely Dan, Pat Benatar, Eric Clapton=Not Oldies
>
> The word oldies evokes a certain sound, and using winchimes
> as a instrument isnt that sound. Call it classic hits, retro
> Top 40. Anything but oldies. The moniker/positioner is a
> hard one to evolve out of the Grease/Beach Boys image..
>
 
Oldies/70's

relax, cat- we're only using in a broad-based manner for the sake of discussion. I would DEFINITELY not use "Oldies" as a descriptor if I had a 60's-70's hits based stations. But if for our discussions we say 60's & 70's Oldies, it's not like we'll be struck down by lightning or something.

Yes, I know this is some sort of personal slap to all the pre-Beatles and 50's music fans, but lighten up, boys--it's all just rock & roll!

>
> Wait a minute. When did you radio guys start using "Oldies"
> again? I though that word was dead and buried a couple of
> years ago. "It didn't test well", remember?
>
 
Re: oldies

> A noble theory but the truth is that there isn't an Oldies
> station in a significant market anywhere in the country who
> has many (if any) consistent listeners under 35. Sure,
> there are anecdotal cases of 19 yr olds who love Oldies, but
> it's never been converted into tangible, substantial
> Arbitron numbers. In many smaller markets, the Oldies
> station may also double as that market's AC station (not
> musically but in the demo hole they fill) and may have some
> 18-34 success, but never enough to make a long-term ratings
> or revenue difference.
Portland?
 
Re: huh?

Which Portland? Portland, Oregon? Portland, Maine? Portland, Indiana?

> > "Portland" what (?)
> >
> >
> > > Portland?
> > >
> >
> Would Portland qualify as a significant market?
>
 
Re: huh?

> Which Portland? Portland, Oregon? Portland, Maine?
> Portland, Indiana?
>
> > > "Portland" what (?)
> > >
> > >
> > > > Portland?
> > > >
> > >
> > Would Portland qualify as a significant market?
> >
>
I'm not sure that Portland, Indiana is a market and Portland, Maine is a pretty small market. We're #23!
 
Portland

But we still don't know why you're referring to Portland?

The point was.............?
> >
> I'm not sure that Portland, Indiana is a market and
> Portland, Maine is a pretty small market. We're #23!
>
 
Re: Portland

> But we still don't know why you're referring to Portland?
>
> The point was.............?
> > >
> > I'm not sure that Portland, Indiana is a market and
> > Portland, Maine is a pretty small market. We're #23!
> >
>
I'm sorry for the confusion. My first post explained what I was talking about and my second identified the market to which I referred.
 
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