Actually, if you've reached age 65, then your life expectancy is about 84 years old. But, you're right. A 55+ audience nearly impossible to sell in the agency world, and possibly easier in the local-direct world.
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Classic Hits include 50s?
- Thread starter Vanlen
- Start date
Actually, if you've reached age 65, then your life expectancy is about 84 years old. But, you're right. A 55+ audience nearly impossible to sell in the agency world, and possibly easier in the local-direct world.
TheFonz said:
The 55+ audience has not "moved on" and continues to listen to radio at about the same levels as 45-54.
65+ tends to listen a bit less, but the reason is the same as the reason why women in general listen to less radio than men. In the case of women, a lower percentage of the group has out-of-home employment, so they listen less in the car. With 65+, more are retired and also do not commute, so the listen times are somewhat shorter.
Many formats, including classic rock, urban AC, classic hits, news, talk, sports and country have great 55+ numbers. In fact a number of these formats battle constantly to keep from getting too high a percentage of 55+ listening for sales reasons.
While commercial radio does not seek 55+, commercial radio gets them in vast quantities.
radioman148 said:
Because I wanted the same long summer as before. It was Bush I that did it. I made my first satire song about him at 8. I remember it well, I can't say it on here though. Then my Grandfather would watch C-SPAN constantly, and the Houston City Council meetings on Warner Cable. I started off with a distaste for Bush until about 1990 when he signed the ADA into law and the Civil Rights Act of 1991.
If I were 18 at the time, I would have voted for Dukakis. Funny thing is I wanted 4 more years of Ronald Reagan then I first learned about term limits.
At 18, I finally decided the party that I most belonged to: The Libertarian Party long before I heard of Dr. Ron Paul.
Before that even though I listened to Rush as a teenager I favored Clinton but disliked Gore. Until the cigarette taxes, the tobacco lawsuits. HillaryCare came out about 1993. I still have "See I told you So"
I would listened to Magic 105.3 which was Oldies and KISS and KOOL gold at age 9-10. At 10 I moved on to San Antonio's 3 CHR stations and Houston's CHR stations. My favorite was Q-96 for San Antonio and 93Q for Houston.
When 93Q became Rock Hits I started to listen to Club 104 KRBE followed by 97.9 The Box, and Majic 102 Jamz. And flip between KTFM, KSYM, the 4 Oldies stations, and the 3 AC stations. Still have the Trey Ware and Cindy Cassino Morning Drive taped off a Star 93 KSRR off a Scotch Hi Energy/Low Noise Normal Bias Cassette.
I would also listen to Tom Joyner's Morning Show on KSJL on the way to summer school in 1993.
Fast Forward to 1996:
The major issue I had against the Republicans was the censorship of the internet, the over regulation of the internet. And Delores Tucker who wanted to ban Rap music off the radio.
San Antonio where I lived at the time and still do but back in forth from Austin to San Antonio didn't have a commercial radio station playing Rap music (KTFM didn't count then) before 7 PM we had KSJL and before KSJL it was KSYM or DX'ing Houston radio and taping Houston radio which had KBXX, KMJQ and KYOK (for a short while)
I had changes of musical taste shortly thereafter, I began to listen more to Retro and House music KSYM had House Nation and ElectroRhythms but still supported open internet, and freedom of speech. I would DX KISS 98.5 (KHYS) and KRBE a lot from San Antonio. Then when 98.5 The Jam came on I would DX that and listen to more Retro/Old School. KOOL Gold would play 50s music from Chubby Checker, Buddy Holly, Everley Brothers.
I guess I always like the music that goes away on the radio and when I start to dislike it, it becomes popular again like Rap and Hip Hop for example.
On politics I guess I am sort of a Rick Perry a Democrat before being a Republican, except I started to get involved with the Party of Principle.
Now Reversing to 1992,
In speech class we had a poster of Bush I and I had my picture taken with that picture in the background. I don't know where it is, or I still have it.
And now, the 21st Century:
In 2001, I met both the Bushes at work when I worked in the Galleria area of Houston. March 2001 to be exact.
2004 I was one of those Kerry supporters. My father convinced me to vote for Kerry, I voted for Bush in 2004 for the Republican Primary because I promised Bush II, I would vote for him. I sold him Dryer's Rocky Road Ice Cream on a Rice Charge Account he had.
Rice is exempt from ObamaCare FYI.
I kept my promise because I voted for Bush II in the primary.
I voted for Obama in 2008 as a protest vote because I didn't want Hillary Clinton to get the nomination. She bombarded my cell phone with robocalls (I still have a tape full of them)
I was the only person in Bexar County to vote for Jonathan Allen (1) vote total Allen was in the Constitution party. 2001 was my precinct back then, it was an address a friend of mine let me use because I wanted to vote against State Senator Leticia Van De Putte who charged me $2 more per month on my telephone bill with a brand new charge that she helped introduce along with Ron Wilson (D-Houston) source Houston Chronicle June 1998 known as the Texas Universal Service Charge. Al Gore help pioneer the Federal Universal Service Fund 2 years later. Tisk Tisk It's not an Obama Phone it is rather a Wilson-Van De Putte-Clinton-Gore Phone than it is an Obama phone, I sadly missed my chance to educate Neil Boortz about the term Obama Phone.
Still to this day into Oldies, Classic Hits, House, EDM, and Politics. As you can tell by the essay here.
TheFonz said:
Could be because of the lack of Nostalgia stations on the AM dial. For example since AM 790 KBME flipped to Sports, those who don't have XM are back to Talk Radio. For the 55+ many of the first stations on FM were Beautiful Music and News/Talk. When politics come to play Talk Radio is king for that demographic.
landtuna said:
55+ also buy XM subscriptions with their Lexuses and Mercedes.
landtuna said:
No, they don't. A few do.
If you look at the income figures for the general population in the 55-64 demo today, you find the vast, vast bulk of households at or below the national household income average. In 65+, about half of that mostly-retired group is living off Social Security alone, and has no assets save for, possibly, some equity in a home used as a residence.
While many 55+ households have more spendable income than they did when raising kids, that does not mean that they are all rushing out to buy a Lexus.
TheFonz said:
That's just not true. You are developing a habit of making statements not borne out in fact.
I took one market with a very successful AM talker... Los Angeles In 55+, that station is, in fact, #1, but with a bit over a 10 share. Add all the other spoken word stations, like KNX, KABC, KPPC, etc., and talk has about 30% of all listening.
Music stations are responsible for 70% of 55+ listening in LA. AC stations, Classic Hits stations, Spanish AC stations, and one and on.
Then to New York, the leading talker has just over a 6 share in 55+. The all news stations have 19 shares, and sports has 7 shares. The other talkers have a few shares, too. But overall music stations get two-thirds of the listening.
DavidEduardo said:
I don't know about everywhere but I do know about here and your statement fits my area about as closely as it fits Beverly Hills. If you looked at my income you would find only SS + the pittance my wife earns. But that would not be anywhere near what we actually earn. I'm absolutely certain that I am not alone in using the current tax system to my advantage. The gubmint cannot tax what it cannot see. Let's just say I have Romney beat.
DavidEduardo said:
Of course not but they are spending more on the kids (or grandkids), recreation, entertainment, home upgrading/remodel and vehicles in general (although like me, would never waste money on image-centric cars like Lexi). Go into any upscale watering hole around here and you will see two groups of people predominate - the Yuppie Puppies (corporate carpet dwellers) and the gray hairs. The YP's are having beer and nachos. We OTOH are having $30 steaks and scotch.
You know the great part of getting older? ALL my income is spendable. I will consider myself a huge success if the check to the funeral home bounces. ;D
landtuna said:
Or in the case of my grandfather watching and buying 2 of the same items off the Home Shopping Network. He bought the very first GO Video Dual Deck VCR. Along with a Sunsetter Awning which sat in the Garage until the day he died (we ended up giving it away to an electrician who in turn knock off the fee for installing a new Electrical Panel in my parents house) He had a fight over the bill with both Time Warner and Dish Network, and would all he would do is listening to the Bose Wave Radio which was either on 790 KBME, or KTRH 740. Around 1 1/2 years later he got DirectTV.
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