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Classic Jazz Needed?

R

Reggiefan1945

Many people are always looking for the next format. But formats are made by the music that people want as it evolves with age. A lot of cities have a "young" and "classic" country station. Could a classic jazz make it along with a "Current" smooth Jazz like 95.5?
 
Nice idea, that's why we put it on our 01Atwork.com site. Jazz Masters features it all from Billie Holiday to Monk, Miles Davis and more.
 
The audience for real jazz is simply too small to build a viable Arbitron cume that the managment could monetize with advertising. That, and real jazz fans hate smooth jazz. There is no connection. There would be no cross-cuming.
 
Reggiefan1945 said:
Many people are always looking for the next format. But formats are made by the music that people want as it evolves with age. A lot of cities have a "young" and "classic" country station. Could a classic jazz make it along with a "Current" smooth Jazz like 95.5?
Click to expand...

WNUA is running straight jazz on their HD2 signal which includes some of the heritage pieces as well. You can pick up an HD receiver for about $150 or stream it off of their web site.
 
atwater kent said:
The audience for real jazz is simply too small to build a viable Arbitron cume that the managment could monetize with advertising. That, and real jazz fans hate smooth jazz. There is no connection. There would be no cross-cuming.
Click to expand...


"Real" jazz is far too "in your face" for most smooth jazz listeners.
And while I want to hear jazz from 1920-1940 included, i know better than to even hope this would ever fly.
I think jazz has about 5 more genres than any station would be willing to play.
Like rock, jazz needs a descriptive adjective.
Classic jazz to me means Bix Beiderbeck, Cab Calloway, Jimmie Noone, and Fletcher Henderson.
I'm sure this is not what the original poster was thinking of.

Their idea of classic jazz is different, probably thinking 1940-1970.
And that too, would offend the "smooth jazz" listeners now satisfied by existing formats.
Unless a station really wanted splinter their audience into segments with different vintages and genres, they could not do justice to a
"classic jazz" format. Too many people have musical blinders on. They don't listen actively, they half listen, until something comes along
that does not suit their taste, then they tune away.
 
No, I don't think that real jazz is a viable format for commercial radio anywhere. However, many markets do have a hole for Smooth Jazz. The success of WNUA (what a great trend today!) should inspire more stations to flip to Smooth Jazz in markets where it's lacking.
 
And it should be pointed out that WBEZ is dropping the mainstream jazz nighttime programming as of Jan. 8. The ratings are dropping, the audience is aging (and in public radio 35-40 is considered young demos) and most importantly, it doesn't get the pledge support that news and talk does. The same thing is happening is many other public radio music formats, with the exception of AAA (although XRT's presence in this market keeps the CPR stations and WDCB from doing that format).
 
Let's not think in terms suggests various music formats are rigid and they will always fit certain demos.

It they were rigid and timeless, then the music of your life would still remain a force for my father's generation and he died ten years ago along with many of his contemporaries.

Regarding mainstream jazz, yep I like this genre but I like many different kinds of music from the classics and opera to heavy metal to (some) hip-hop to polkas. Mainstream jazz is included but those who grew with the music are reaching the age where they are no longer with us or no longer have the money to support the continued programming of this music.

It's sad but this is reality. As a child, I have some rememberences of WAAF. It was on 950 and programmed a high level of jazz. It was a good station for a 1000 watt daytimer but alas the market could no longer support it. Jazz was all over the FM dial at one time but again, it drifted away. This is reality. Today the oldies format is struggling and in just afew years it wil go away.

There will be a day when hip-hop will be passe and will be relegated to saturday nights on 102.7.

It goes on and on. Everything ever changes. That is the one constant.
 
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