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Classic Lite In The Overnight...On iHeart Only!

P

pjc1961

I just waited about a week or so to post this here to make sure that this was at least a semi-permanent arrangement.

Not on an HD2 or translator...

About a week to 10 days ago I punched up WLTW 106.7 LiteFM online during a late night and heard an unusually softer 1970s tune and decided to wait around and see what was coming up next (being as Lite had dropped about 95-99% of its 1970s songs from its playlist after the turn of the calendar to 2012).

Eventually after that song or the next one there was a pre-recorded liner similar to what's heard on the CCM+E Premium Choice/national Digital Channels: "You're hearing Classic Lite in the Overnight". I quickly scrambled to the ol' FM tuner to see what was on-air and the usual, current LiteFM format was intact.

Not sure of the exact hours for the online-only presentation; I'd assume on weekdays it's after Delilah ends at 1am ET and before the morning show starts at 5:30am ET (ie: during Victor Sosa's shift). It runs on weekends, too; likely midnight-6am ET or thereabouts.

Mostly late 1960s/early 1970s soft-to-moderate AC/oldies tunes.
The "Just Played" listing on the station's site here gets scrambled simultaneously listing the songs that are playing on-air on WLTW FM/HD1 and WLTW Online-Only. You can kinda guess which are the current LiteFM tracks vs. the Classic Lite tracks.
 
My understanding is in some markets Clear Channel is trying "replacing" day parts on some of their FM online streams with PC Content .. ex. overnights.. I am guessing this is one of those situations.. while locally you hear voice tracked overnights on the FM... The WLTW web stream has the replacement content "Classic Light in the overnight."
 
Anyone know why Clear Channel would air content overnight online that differs from the station being streamed?
For me this detracts from the online listening experience, as I can't be sure that what I am hearing online is being aired by the actual radio station.
Clear Channel offers commercial free streams on IHeartRadio that seem to compete with their own radio stations. For example Today's Mix is comparable to WLTW. The Classic Rock Channel is an alternative to Q104.3. Hit Nation can be compared to Z 100.
 
A lot of the terrestrial streams run "commercial free..." occasionally you'll hear a liner telling you that you could be listening commercial free online to the terrestrial station. CC sees streaming audio as the future... better get 'em now before everyone's in love with Pandora. I don't blame them, I doubt it's hurting any OTA numbers in any way.

Just guessing here, but there's a possibility that streaming could be the new "proving ground...." if it works really well on the stream, maybe they'll pop it on the FM. I've played with things on the stream to see how they perform before taking a feature or a shift in programming live on the OTA.
 
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