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Classic Rock 100.7 scraps its morning show

Classic rock or other music stations that may have a sports team's play by play--in the case of baseball, each game takes up a lot of time, from pre game to game to post game--and, as George Carlin said in his baseball vs football routine, "we could even go into extra innings". A long time without music. WBOQ had Red Sox for awhile, though music programming was still on stream.
Pre season..162 game reg season...possible post season.

I think some Pats affiliates are on music stations, though they're popular enough to justify the interruption. (Nashua-Manchester, NH Seacoast, Soringfield MA) Pre-Sports Hub, you had the WBCN Patriots Rock Radio Network
with 104.1 indeed as flagship.

92.9, 100.7, 105.7 etc indeed had play by play when 98.5 had a conflict..interrupting music format.
 
Looking at this from a broader view, iHeart is starting to turn its classic rock stations into semi-sports stations. Look at WAXQ in NYC adding Jets football. Look at WBIG in DC that has the Commanders. They want the Patriots, and they might get them on WZLX.
Sports content also gives an advantage in that it gives people a reason to tune into radio stations on the normally fallow weekends.
 
The Sox were on WEEI 850 then got shifted to sister WRKO 680. The idea was to help the RKO lineup. It would fill up those weekend hours then promote weekday shows--hey, your radio is still in 680 from last night's game, so listen to the morning show. In case of Howie, he had to lose his final hour or so
"so we can hear the very exciting Red Sox pregame show".
WCRN 830 Worcester was promoted as a way to hear Howie's last hour.
I recall bumper stickers: 2007 World Series Champs, with the RKO logo.

By 2009 most games were on RKO while WEEI 850 had Wednesdays. Aug 09:
Sports Hub debuts. _Two weeks later_
Entercom abruptly shifted all Sox games to 850.
Sept of '11, WEEI moved local shows and Sox to FM.
 
I'll say the same thing I said before: Whether they do or not is no reason to compel someone to ignore existing and accepted technology that allows DJs to work normal hours. We all use the technology that's available now.

You're using the technology that's available to you right here now, yet denying that same right to people in radio. I'm here to say that live radio when done poorly is NOT better radio. Conversely, recorded radio when done well is better radio. The goal should be to do better radio, regardless of whether it's live or not. That shouldn't be determining the quality of the work.
It's the "better" part we will never agree on. It is not better. It is easier.
 
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