p_herring said:
You wanna know why classic rock isn't the same draw it used to be? Because the boomers are getting older and get sick of seeing the same show year in and year out. The Rolling Stones might do well on paper but TRUST ME, it isn't that hard to get a ticket if you really want to go. All these classic rock acts parade around every few years charging an inexplicable amount of money so people in their 40's/50's can relive the glory days. However, once every three years is usually enough since, as previously mentioned, they only want to hear the hits. New songs = time to get more beer or check in with the babysitter in the lobby. As for classic rock radio, I can't think of a more tired format. Sure they might be introducing some new songs from the late 80's/early 90's but, for the most part, it's still that same old tired mix of late 60's/70's rock. The same shtick of Two-for-Tuesdays, Gettin' The Led Out, etc. Why anyone continues to listen to these predictable, crappy stations is beyond me. Today's youth may appreciate the music of their parents more than any generation before, but at $150+ per ticket, it's hard to get kids into these shows. And, trust me for those of you who are in advertising, eventually the Boomer audience will die off and stations will have to deal with the giant elephant in the room ("How do we target these millenials?")
A few good points, but I disagree regarding kids paying top dollar for shows....if anything, they have the most disposable income. Statistics show that many are staying at home well into their twenties (slackers), and parents allow them to stay "scott free"....look at some prices at Craigs List, E-Bay, etc...there is a market. I've also found that their is an audience for Classic Rock filled with people in their 20's, and they have somewhat picked up the slack for attendance at a Classic Rock event, but the core audience has wanned...as you said, when you've seen a band XXXX ammount of times, the novelty has worn off.
As for Classic Rock radio being a tired format...I think that's the state of radio. I know this site is filled with many who call radio the livelyhood, so I'll be somewhat gentle, but....when FM came to be, it was the counterculture to Top 40 AM radio...it was a venue for people who wanted more than "just the hits"....so my question is, what is the alternative to FM??