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Classic Rock Rules!

Fascinating that the End is doing way better 25-54 than KISW. And it would appear KISW is doing far better in the young demos...KNDD seems to do well with the older end of the demo.

It is weird to see that the #2 station for late 30’s to 40-somethings is a current-heavy alternative station.
 
Interesting. It seems that sometime in the fall a major shift in the panel takes place and stations move quite a bit from the previous months, then settle back where we expect them a few months later. This year however, that has happened with this book.
 
bobdavcav said:
Interesting. It seems that sometime in the fall a major shift in the panel takes place and stations move quite a bit from the previous months, then settle back where we expect them a few months later. This year however, that has happened with this book.
Click to expand...

Panel turnover is, on average, around 8%. It is higher over the Holiday period and a bit higher in the summer months. In both cases, holiday or vacation time causes some folks to drop out or others to be removed due to repeated non-compliance.

Panel changes are based on one of several factors... household reaches 24 months and must be removed... one or more household members does not carry the meter... the household "resigns" or they accept and don't actually participate.
 
And that of course is the problem with PPM. It is not a random sample, panel turnover can produce wild swings, and the sample is way too small. The diary system was flawed, but it was a larger sample and quite possibly a better overall estimate of listening trends.
 
bossbill said:
And that of course is the problem with PPM. It is not a random sample, panel turnover can produce wild swings, and the sample is way too small. The diary system was flawed, but it was a larger sample and quite possibly a better overall estimate of listening trends.
Click to expand...

Panels are not supposed to be constructed from a random sample. They are recruited to mirror the general population on every one of the stratification values including gender, age, ethnicity, geography, income, education.

Random probability samples are used for polling, not for panels.

The daily and weekly PPM sample is much bigger than the diary sample, and the turnover simply causes replacement panel dwelling units to be inserted with mirror the departing ones.

The diary was made up of 12 terribly small sample, none of which balanced with each other, which were kludged together using a lot of math and weighting up and down.
 
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DavidEduardo said:


Panel turnover is, on average, around 8%. It is higher over the Holiday period and a bit higher in the summer months. In both cases, holiday or vacation time causes some folks to drop out or others to be removed due to repeated non-compliance.

Panel changes are based on one of several factors... household reaches 24 months and must be removed... one or more household members does not carry the meter... the household "resigns" or they accept and don't actually participate.
Click to expand...

So, if that's the case, why do we tend to see somewhat dramatic swings around this time of year? If memory serves me right, it's generally the September book that sees stations change places within the ratings, then they slowly return to normal over time.
 
bobdavcav said:
So, if that's the case, why do we tend to see somewhat dramatic swings around this time of year? If memory serves me right, it's generally the September book that sees stations change places within the ratings, then they slowly return to normal over time.
Click to expand...

Summer books, like the November and Holiday ones are more likely to have irregular listening patterns due to changed lifestyles.

Remember also that the Fall is when Nielsen adjusts market populations, including the proportionality of each demographic cell.
 
bobdavcav said:
So, if that's the case, why do we tend to see somewhat dramatic swings around this time of year? If memory serves me right, it's generally the September book that sees stations change places within the ratings, then they slowly return to normal over time.
Click to expand...

A lot happens over the summer. Family vacations, some people move, routines change because kids are out of school. Those are some of the many reasons stations that depend on regular, predictable listening can fluctuate at certain times of the year.
 
102.9 adjusted down to 0.2 with the Spanish change. KDDS and KZNW are also now listed in the PPMs.
Has KCMS ever been that low? Or KVI 570?
93.3 and 101.5 still suck in the ratings. And 94.1 is still the soft rock leader, but barely. Tied for 6th with KJR.
 
boombox4 said:
I'm clueless, except looking at these 12+ numbers it looks like sports talk took a bit of a dive across the board. Maybe with football season kicking in it will change.
Click to expand...
Sports is a concept sell and doesn't really depend on ratings. I suppose that if there were 10 or 12 Sports stations in a market, they could have an effect.
 
semoochie said:
Sports is a concept sell and doesn't really depend on ratings. I suppose that if there were 10 or 12 Sports stations in a market, they could have an effect.
Click to expand...

True in part. Ratings are a factor, but the sports environment is more crucial for certain ad buys, particularly those that come from sports marketing dollars and not general market male buys. But for the male buys, ratings are a determining factor, particularly outside of play-by-play and pre & post game shows.

For example, in LA KLAC bills about 35% better than KSPN, mostly on play by play business... and KSPN has higher ratings overall. But KLAC has the better play by play revenue.
 
DavidEduardo said:


True in part. Ratings are a factor, but the sports environment is more crucial for certain ad buys, particularly those that come from sports marketing dollars and not general market male buys. But for the male buys, ratings are a determining factor, particularly outside of play-by-play and pre & post game shows.

For example, in LA KLAC bills about 35% better than KSPN, mostly on play by play business... and KSPN has higher ratings overall. But KLAC has the better play by play revenue.
Click to expand...

You bring up something I've always been curious about: In the hours most people are listening to the radio -- weekday mornings and afternoons -- most sports stations are doing talk, since the teams they carry play-by-play of usually play at night. So how do the ratings of weeknight regular season games (MLB, NBA, NHL) stack up in comparison to the ratings of the talk shows? I've always been under the impression that most people who are interested in the dozens of regular season games of their home teams are watching the games on TV, not listening to them on radio. So why is play-by-play the big money maker? Advertisers paying through the nose to be associated with the team regardless of the number of actual ears their message will be reaching on a given night -- especially those long weeknight road games for Eastern time zone MLB teams, which can run until 1:30 a.m. or later?
 
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