> I haven't heard WKPE since they were a CHR back in the
> 80s/early 90s...why are they doing so badly with Classic
> rock? Is it execution of the format, or is it just wrong
> for the market?
>
Before WKPE went classic rock, and after they were a top 40 station, they were an active rock station called 104.7 the Cape. It was a pretty solid station and when the station would DX its way in where I used to live in RI, I'd listen to that over WAAF and HJY.
The station now is a straight-forward classic rocker, but its success may be hindered because of Cool 102 and Pixy 103, and maybe even 92.7 WMVY. Not being active in Cape Cod radio, I have no idea why. Perhaps a lack of promotion? Who knows.
Jacko<P ID="signature">______________
I live for my dream,
And a pocket full of gold.
</P>