With respect to Big Stick, didn't he just validate what everyone else says about whom advertisers target? If, at this stage in his life, Big Stick has earned enough to be able to purchase a Ferrari, he is not really the target of ordinary advertisers. It seems that people who can afford high-ticket items already know where to find them, they don't have to be enticed by an ad. I mean, I've heard commercials for fully-loaded Ford F 150s, Dodge Rams and expensive beer, but never Italian sports cars (but I've got friends in low places so...)
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Classic Rock & The River
- Thread starter acheron1982
- Start date
It’s definitely the specialty shows (and there are a ton) that make the difference. I will say while heritage rocker and demographics of St Louis are all important, I still question if the ownership and executor of the format is not just as important because the alternative rocker in St Louis (KPNT) is also a very wide ranging station with lots of specialty programming throughout the day (either a top of the hour single one off or actual show lasting hour(s)). I ask because there is another alternative station in tow, owned by iheartradio and it’s just as boring as the rest. I heart tried classic rock in St Louis and much like it’s current alternative attempt, it was predictable and boring.
Also, I know this isn’t the Georgia room but WIXV, any info on that? That is a heritage rocker in Savannah but the playlist is even less entertaining than the River.
Also, I know this isn’t the Georgia room but WIXV, any info on that? That is a heritage rocker in Savannah but the playlist is even less entertaining than the River.
Of course it is. Who among the station owners in Atlanta do you think is likely to be experimental and take risks?
Keep in mind that commercial radio is primarily an advertising medium, not a music distribution service.
As I said earlier in this thread, if you want 70s pop, there are services available for a price.
I don't understand how marketers don't think that older people are retired and have more money than the 20 somethings. If they marketed to the boomers would they make more money? People over 55 don't just crawl into a hole and die.
No, they simply do not respond to advertising like younger demos do. It takes more ads more of to convince that group, and the costs of marketing exceed the profit on the sale.
Sorry Dave but that is flat out BS, you live in CA, not ATL.. You have no idea how many people of all age groups love the 60s, 70s, 80s, sound,, other GodD major cities do it, ATL certainly can too. I am sure you can pick up KRTH?? We do not need 6 radio stations with big signals playing the same boring Top 40 rotation. Look at Wackle, looks like it is really blowing up the ratings, huh...??? True oldies had much higher ratings.
My first post on this site so here it goes. I wish we really did have a JackFM in Atlanta (wishful thinking) we get ChuckFM in northern burbs, but I can’t figure out why other cites around Atl in other states have variety hit stations and play everything!! Star has been around since I moved here in the 90’s and oh still here (yawn) Power 96.1 and Q both the same.. B98.5 I only listen to retro pop reunion on Sat evening “if” I’m out and about.. love retro pop!! That’s what this freaking city needs!!!
Kicks was erased by a rebrand, how boring.. the playlist didn’t change much. I feel like my generation is being punished.
End of rant. Sorry lol
Kicks was erased by a rebrand, how boring.. the playlist didn’t change much. I feel like my generation is being punished.
End of rant. Sorry lol
I do. People of all ages love 60s & 70s rock. They love Lynyrd Skynyrd, they love Eric Clapton. they love the Eagles and Stones. They don't like 60s and 70s pop.
So the way to appeal to all ages in Atlanta is to focus on classic rock. That's what they do at The River and it's working.
They barely do....Still a very weak playlist...
>>>I just bought a Ferrari 812<<<
Nobody is saying that older demographics don't have money. But despite the Ferrari in the garage, I'd bet if I looked in your cabinets, I'd find breakfast cereals, laundry detergent and toothpaste brands that you've been buying for decades.
When you are young, just starting out, you have to make all these choices with little time to think about them. You're starting a job, setting up a home, maybe starting a family. Your life is probably more hectic as well. You are just more inclined to act on advertising.
The guy who bought the Ferrari had time to read articles, compare stats and shop around for the best deal. When you're young, if you hear enough Budweiser spots, you might be a Bud drinker for life. A six-pack doesn't cost as much as a Ferrari. But over your lifetime, it might cost as much as a used Chevy.
So this is why, even the oldest targeted station in your market still wants to be competitive in 18-34 or 18-49, and no older than 25-54.
Nobody is saying that older demographics don't have money. But despite the Ferrari in the garage, I'd bet if I looked in your cabinets, I'd find breakfast cereals, laundry detergent and toothpaste brands that you've been buying for decades.
When you are young, just starting out, you have to make all these choices with little time to think about them. You're starting a job, setting up a home, maybe starting a family. Your life is probably more hectic as well. You are just more inclined to act on advertising.
The guy who bought the Ferrari had time to read articles, compare stats and shop around for the best deal. When you're young, if you hear enough Budweiser spots, you might be a Bud drinker for life. A six-pack doesn't cost as much as a Ferrari. But over your lifetime, it might cost as much as a used Chevy.
So this is why, even the oldest targeted station in your market still wants to be competitive in 18-34 or 18-49, and no older than 25-54.
L
LegalTender
Guest
Every 30-something I know has a killer Led Zep song. Niche radio - especially in a major market - is beyond tedious. The hallowed demo's playlist orbits Greta Van Fleet, Pink Floyd and Blink-182. We don't soak up new music in the same way any more.
'The River' is a musical rut, gorging itself on monotony. Playing it safe beats swagger. I literally feel dumber after 30 minutes.
This is why I don't listen to the radio at home, I will listen to Spotify and create my own playlist.
It doesn't matter. It's a big hit with the audience who listens.
You've got lots of spendable income, so you can easily afford $15 a month for what you want.
No one's forcing you to listen. Playing it safe makes money. It's not a hobby.
People have had that option for 50 years, starting with making their own cassettes to making their own CDs. It takes time, and not everyone wants to make their own playlist. For them, there's the radio. This isn't anything new. If you listen for just a little bit, you'll show up in Nielsen. That's all that matters. They're not expecting you to listen 8 hours a day. The entire format and business model is built around very short periods of listening.
Last edited:
L
LegalTender
Guest
No one, indeed. Kmart was #1 retailer for decades - playing it safe. Lack of clear positioning, strategic development and failure to upgrade finished them.
"River" staff meetings must get excited about the pastry fillings.
A new survey from Deezer suggests we stop listening to new music at age 30. For whatever reason, our brains like nostalgic music, and there's no shame in indulging them. Men who are 38 now were in that musical sweet spot when Radiohead's "Creep" was released in 1993.
From their imaging, there's no evidence that WSRV is evolving. Lump all formats together into one uber format and call it "obvious music," the songs you've heard before and expect to hear again from yesterday, today and, soon enough, tomorrow.
When you're top rated with no competition, where's the motivation to change? You bring up K-Mart, and they didn't respond to Wal-Mart. Who plays that role in Atlanta radio?
What we've seen in studying radio listeners today is people are looking for their jam, their playlist, their mix of songs that they like. We can see the playlists they create in Spotify. They don't think in terms of formats or genres, but what they like. The goal in programming a station for that audience is to find that perfect mix of songs. From what I can see, The River has found it. So yes, you ride that wave as long as you can, but at the same time, continually survey songs because the demo is a constantly moving target. It may sound boring and mundane to you, but you're likely not their target.
And in the case of WSRV, they do have a station targeted at that person who came of age with "Creep" by Radiohead. "The Other Side of the River" on HD and 97.7 with a base in the classic alternative rock made popular in Atlanta by 99X.
L
LegalTender
Guest
"Continually survey songs because the demo is a constantly moving target" while sequestering 90's hits to a fringe signal is a weird playbook.
I’ve always found that W249CK goes out much further than this contour line depicts. I can clearly get this station in Loganville and the only reason it drops out is because WMGZ on Lake Oconee starts to bleed in as you go south.
- Status