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Classical California to cut workforce due to funding cuts


Yes this involves the parent organization of KDFC San Francisco and KUSC Los Angeles.
What is the expense and departamental cost breakdown of these two stations? I have run a fulltime classical station... 50 years ago... for just a few thousand a month. This budget of over $20 million is about $1.5 million a month.
 
A spokesperson did not respond to questions about which positions were impacted.

Let's take a guess, executive and management positions? :ROFLMAO:

Of course we know it's the talent. It always is. Highly doubtful any of the leadership gave up even a small pay reduction to soften the impact of the CPB cuts.

Donors need to start placing restrictions on their gifts to prohibit this sort of behavior. Presumably they give because they value the content and the creators, not to give immunity to the C-suite club..
 
Let's take a guess, executive and management positions? :ROFLMAO:

Of course we know it's the talent. It always is. Highly doubtful any of the leadership gave up even a small pay reduction to soften the impact of the CPB cuts.

Donors need to start placing restrictions on their gifts to prohibit this sort of behavior. Presumably they give because they value the content and the creators, not to give immunity to the C-suite club..
The problem is that good fund raisers are in short supply, so they can expect to be well compensated.

So if you save a few hundred thousands in reducing the top tier salaries, lose the good fund raisers, and donations decrease by three or four million, where is the saving?
 
The problem is that good fund raisers are in short supply, so they can expect to be well compensated.

So if you save a few hundred thousands in reducing the top tier salaries, lose the good fund raisers, and donations decrease by three or four million, where is the saving?
You make it sound like the only people who are competent at selling broadcast underwriting also demand out-of-scale comp packages. Some people are just as competent and do what they do because they love the programming their operations produce and want them to survive. I would think that classical music stations are high on that list. And nobody needs mid-to-high six figure compensation to live comfortably, especially since more than half of that comp will be going right back to the very same administration that put them in this situation, because of one whiny orange kvetch.
 
I've always said that that KUSC would better serve the LA and SoCal community by returning to it's roots. KUSC should once again be a Campus operated station. The station should maintain its Classical format but primarily staff it with students, as well as community volunteers. I maintain that this would be a much better sounding station, attract more contributors who will feel like they are actually doing something to further the regions' culture. KUSC would return to becoming once again a truly Local station.

Right now, for the last several years, to me, "Classical California" sounds like a rootless, faceless Classical Muzak that can originate from anywhere, the KUSC calls now seem in effect a farce.
 
I've always said that that KUSC would better serve the LA and SoCal community by returning to it's roots. KUSC should once again be a Campus operated station. The station should maintain its Classical format but primarily staff it with students, as well as community volunteers. I maintain that this would be a much better sounding station, attract more contributors who will feel like they are actually doing something to further the regions' culture. KUSC would return to becoming once again a truly Local station.

Right now, for the last several years, to me, "Classical California" sounds like a rootless, faceless Classical Muzak that can originate from anywhere, the KUSC calls now seem in effect a farce.
I couldn't agree less. What you are suggesting would make it sound like college radio and would only appeal to a smaller number of listeners.

Classical California get's higher listenership and donations due to its more approachable programming with familiar pieces and seasoned professionals who know the music. It's presented in a way that celebrates the beauty and benefits of Classical music in a way that a larger group of people can relate to.

I do get that many purists would like to hear more obscure pieces, but unfortunately it's not mass appeal. They do have other streams on their app and several online options as well.
 
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I couldn't agree less. What you are suggesting would make it sound like college radio and would only appeal to a smaller number of listeners.
For many, yes. But he also has a point about "Classical California" giving the operation a monolithic feel, one that lacks the charm of locality. My simple cake-and-eat-it-too solution would be to have the announcers introduce themselves by name and location.

"And now, live from Classical California's Los Angeles studios at the University of Southern California's KUSC, I'm _________. We begin this hour with [...]"

This creates the sound of a network throwing to satellite bureaus, giving the impression of bigness certain sophisticates appreciate; yet each location thrown to is some prestigious hometown university station with a local history and community recognition, retaining the feel of locality that other public radio supporters crave.

Classical California get's higher listenership and donations due to its more approachable programming with familiar pieces and seasoned professionals who know the music. It's presented in a way that celebrates the beauty and benefits of Classical music in a way that a larger group of people can relate to.
Outside of commercial broadcasting where money has come to mean everything, anything even approaching "consensus favorites" programming shouldn't be the exclusive mode of a publicly supported classical music station. I understand the need for it to be the majority. But I would bet lots of people would be happy if just five hours daily were dedicated to the lesser-known pieces. Since most radio listening happens in cars, and since the most serious classical connoisseurs are more likely to listen in environments unspoiled by road noise, I would personally program the less familiar, less accessible material during hours where most of my listeners were likely to be awake, not working, and not driving. Probably meaning 7 AM to noon on Saturday and Sunday mornings, and 8 PM to 1 AM on weekday nights. (Do serious classical music purists even go near prime time television? ;))

I do get that many purists would like to hear more obscure pieces, but unfortunately it's not mass appeal. They do have other streams on their app and several online options as well.
True, but why not service the purist audience sufficiently enough to provoke their just-as-green financial donations too, especially in a climate where every contributor now counts double? Yes. from their perspectives, internet streams that focus exclusively on deep cuts might be superior. But the purist demographic also happens to be extremely evangelistic of the artform. They know it's dying away and many of them would happily support (perhaps handsomely) a platform that exposed the unschooled and unwashed to what they believe is the loftier side of classical music.
 
I would personally program the less familiar, less accessible material during hours where most of my listeners were likely to be awake, not working, and not driving. Probably meaning 7 AM to noon on Saturday....
which might be why Classical California programs the often obtuse Metropolitan Opera broadcasts then.
But the purist demographic also happens to be extremely evangelistic of the artform.
I'd love to see the market or perceptual research data you apparently have on this issue. Quantifying this "purist demographic" might be of great benefit to many who might otherwise be struggling in the aftermath of having their budgets slashed.
 
I've always said that that KUSC would better serve the LA and SoCal community by returning to it's roots. KUSC should once again be a Campus operated station. The station should maintain its Classical format but primarily staff it with students, as well as community volunteers.

Most colleges are selling or shutting down their student-run stations.

The current student station is KXSC:

 
Most colleges are selling or shutting down their student-run stations.

The current student station is KXSC:


And, for clarification, KXSC is a carrier current station restricted to the campus and its dormitories.
 


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