ssetta said:
How good are WCRI's ratings? Do you think they'll be playing classical for much longer? And also, what was WCRI 95.9's format before classical?
It's hard to judge WCRI's ratings competitively because their signal only covers a portion of the rated market. It shows up consistently bouncing around near the bottom of the published 12+ Providence-Warwick-Pawtucket book, but of those three named cities, I'd think only people in Warwick would be listening (over the air). Their signal really only covers southern RI (and the southeastern edge of CT) strongly. It's very weak in Providence, and it's pretty much gone by Pawtucket. You may hear a little of their fringe signal in those areas, but certainly not enough for people to enjoy classical music in clean stereo.
The old WCRB (102.5) always beat WCRI in that RI book because that stronger signal covers more of RI than WCRI does. I hear that much of RI can't get WCRB now at 99.5, so we'll see if that helps out WCRI in more of RI, but if people can't get their signal either, it won't make much difference. I've seen some Providence people lamenting that they have no classical now since WCRB moved, and they can't get WCRI either.
WCRI also shows up around the bottom of the New London CT book occasionally, but with their signal, it's really a matter of whether they're getting sponsors in the area that they cover, like with stations in small, unrated markets. They probably do OK in southern RI towns like Westerly (where their studios are), Kingston, Wakefield-Peacedale, the RI south coast, etc... and I think they hit Newport, ... but the southern RI area itself is not a rated market.