from
www.crb.org
A poll of country radio programmers conducted by Billboard Radio Monitor at the close of 2004 revealed that the issue of talent recruitment and retention was one of their top three concerns. (The others were a lack of budget for marketing and promotions at many stations and high spot loads.)
Many programmers say there is a lack of qualified applicants now because years of voicetracking have finally resulted in a very shallow talent pool.
> > I guess you could always get into Podcasting or Internet
> > "Broadcasting". Now THAT's where the money is!
> > BWAHAHAHAHA.
> >
> I am sure that CC and Cox would love nothing more than to
> have all of their stations completely computer automated
> with no staffing. The future of radio, "Where the Money Is"
> as you say, is selling radio advertising and not much more.
>
> In 5 years from now web browsing equipped car radios and pod
> casting actually may be where the money is.
>