Re: Clear Channel
> > You asked what I consider boring radio: heavily researched
>
> > formats, like WMJI, that's burning its playlist to a crisp
>
> > (as is WMVX--"MIX"), combined with tired jingle packages
> > (WMJI's is going on 7 years old now), as well as
> uninspired
> > imaging cluster-wide. Add to that, I can't remember the
> > last time a LIVE music FM remote did a full on-site show
> in
> > the area, instead of just a throw by cell phone (or maybe
> > Hotline, if we're lucky). Of course, since the weekends
> are
> > voicetracked it's not that surprising. Remotes are nice,
> > but merely being there isn't enough.
> >
>
> OK you are talking about ONE MARKET. Expand the horizons
> for a little while. You might find what you are looking
> for.
I'm using Cleveland as an example of what I've seen from C-Town, to Pittsburgh, to Youngstown, all the Way to Washington, D.C. And that's just by listening. Anecdotal evidence meant to set up what I've perceived to be working-orders at Clear Channel. Your cluster's bucking the trend may in fact be as much of an outlier as Cleveland appears to be to you.
> Our cluster does a high quality ISDN remote from a night
> club once per month. Multiple stations have done live
> remotes bringing in live talent into the studios, or we even
> use our conference room if we need to.
Well, that's good. It's refreshing to see that some stations are supporting the acts they play. But when was the last on-location remote--that is, actually broadcasting live from Bill's House of Hair or whatever. That's something that's really pretty exciting to me the listener (when I can take off my jock hat).
> For remotes cell phones are VERBOTEN!
That's definitely not company-wide policy.
> > I can remember the days not that long ago (less than 8
> > years) when WMJI's Big Red Jukebox (complete with studio)
> > and WMMS actually appeared at events, and did stuff
> > on-air--within the format. Now, they stick the station
> van
> > out in front of a mall with nary a staffer around. No
> > stickers, no t-shirts, no promo materials, etc. The one
> > thing audiences always seek is free shiznit--not just us
> > radio geeks.
> >
>
> Again you are talking about one station. Your rip was on
> all of Clear Channel.
Yes, see above. I've seen it in Cleveland, I've seen it in Pittsburgh. Stick the van out front, that'll do fine. No promo materials and no live shots.
> > Cold segues are killing the music flow, as is DJ
> intro/outro
> > patter without the jock really realizing that it doesn't
> > belong in front of THAT song, but should have been in
> front
> > of the cold seg. That's a combination of bad jock talent,
>
> > and bad PD leadership. Maybe I'm onto the source of the
> > problem here?
> >
> > You know what else is boring radio--ads for other cluster
> > stations instead of a station's own liner. If I'm
> > essentially directed to WXXX, why the hell would I want to
>
> > switch to WYYY which plays something I have absolutely no
> > interest in hearing (for example, contemporary country
> > promos on an oldies station). Not that it matters to
> > them--if I go from WXXX to WYYY, I'm staying within their
> > system. The numbers are going to the same place.
> >
>
> Agreed thats weird.
It's been like that in Cleveland's cluster since Jacor bought it in '98. It's only gotten worse since Clear Channel came on board. Pittsburgh's the same way.
> > Internal cluster competition. May I ask you to describe
> an
> > example? Because I'm not seeing it in Cleveland's CC
> > cluster, and it's not very evident in Pittsburgh's cluster
>
> > either.
> >
>
> Well lets put it this way, the producers are always sneaking
> around so that the other stations dont know who they are
> going to bring in. Being an engineer, they need to come to
> me for certain things (mics, mixing borads etc) and ask me
> not to tell anyone so that the other stations dont find out.
Well, that's actually refreshing to hear. It sounds like I'd rather be in Milwaukee than in Cleveland (aside from the beer and bowling).
> > Obviously I struck a chord, but instead of being outraged
> > that I challenged the status quo, perhaps we could have a
> > discussion of why it works (or doesn't) and why it's not
> > boring (or is).
> >
> I am all for that! But your comments didnt start out that
> way, did they.
I've said all of this
before, and had an email from a Cleveland cluster employee saying I was right on. If Cleveland's problems are sui generis, then I'm willing to concede that Clear Channel's not totally a competitive screw-up. But I've seen it in Pittsburgh too. It's possible this all comes down to cluster leadership and programming direction--two areas for which Cleveland's notorious, and Pittsburgh's rising (falling?) to meet.
To me, it appears that Clear Channel's ownership of its stations has limited competition by taking those stations out of the whole, lessening incentive to do better. This is especially true when combined with the cluster programming concept that doesn't want to step on toes and "directs" the listener to their little box with little bleed over.
Never said it was objective fact, just my observation.
I await your comments.