Re: Clear Channel
> > > But radio is not a true business.
> >
> > You've obviously never run one. There are budgets,
> > personnel, operations, sales, marketing, and more involved
>
> > in running a radio station. That sounds like a business
> to
> > me. Is it different? Sure. There are government
> > regulations to deal with. Large corporations have the
> same
> > problem. But getting down to the nuts and bolts it is
> just
> > like any other business.
>
> I have run a business--and I've run a radio station.
>
> But unlike a radio station, those other corporations you
> reference, as well as my business and thousands like it,
> they did not need government approval to begin operating.
> Without the government saying "you can be a radio station
> owner," these radio companies would not exist. Because you
> need government grants of power to exist, radio companies
> are incomparable to any other business. Budgets,
> operations, sales, etc. notwithstanding (general concepts
> applicable to all business and personal finances and
> organization)--it is all second-tier to the fact of
> existence.
>
> That existence owes itself to government authorization, and
> licensing, and review every 8 years (cursory though it may
> be). NO OTHER COMPANY ON THE PLANET--except for maybe
> nuclear power companies and utilities--has such regulation
> defining itself.
>
> And in no other market is there an artificial cap on
> ownership. Without that artificial cap, radio would be like
> any other business--and would interfere with every other
> station's signal.
>
> Despite what the Telecom Act of 1996 proposed to do, it did
> not enhance competition. It diminished it. Concentrated
> ownership in lesser hands is not competition, despite what
> the NAB's lobbyists said then (and now). If statiosn in
> 1995 were losing money and were unprofitable, then maybe
> those signals should have darkened or been sold. But the
> solution was not to artificially prop-up failed businesses
> by allowing the highest bidder to grab them up and take them
> out of the marketplace. The solution was to let market
> economics and the ultimate disposition of radio stations to
> rise and fall on their own merit, not the merit of thirsty
> companies.
>
> The government expanding license caps like this is nothing
> less than corporate welfare. And it destroyed the market
> economics--what little there was--of the radio industry.
>
> > I'm still failing to see your point about not competing.
> XM
> > radio and Sirius have channels that are pretty well
> defined.
> > They play a particular blend of music. Their idea is to
> > give you MORE choices. With clusters protecting each
> other,
> > each station plays its own blend of music and doesn't
> cross.
> > So that equals more choices for the listener. How is
> this
> > a bad thing?? Do you really want 2 AC's in the same
> > building competing? Remember the 70's/80's when all there
>
> > was on FM was country and beautiful music? 4 signals in
> the
> > market playing all the same music. Bleccchh...
>
> XM and Sirius are incompatible with the radio argument: they
> don't have imposed caps, only caps defined by their
> technological advancement (bandwidth of the satellite signal
> or whatever it's called). With a mega satellite, so to
> speak, XM's channels could be more than the 250 or whatever
> it is now.
>
> If the cluster concept is all about playing a particular
> blend of music--each station pigeonholed--why do we see
> formats going away? Why is oldies declining? Why is big
> band all but dead?
>
> The reason is because advertising and selling is important.
> How can you sell a station that attracts this portion of the
> audience and only this portion of the audience? What
> advertiser will stay with the station if it's not interested
> in, let alone actively, expanding its audience? There is no
> room for growth, no incentive to be better when the station
> is artificially limited to the sapce between X and Y--no
> going over into Z, that's the other station's territory.
> And don't even think about W--that's that station's
> territory.
>
> Which is how and why we have such stupid concepts as
> programming to businessmen between 35 and 45, programming to
> women in suburbs 35 to 45, etc. It is narrowcasting, and
> all of the means are to that narrow end. And when you have
> a narrow end, your means are equally narrow, safe, and
> boring.
>
> I'm sure some programmer or sales manager or some such will
> jump in here to attempt to explain how this is all guided by
> advertisers. But stations CHOOSE to narrow the demos--and
> Clear Channel (and CBS, and Entercom, and Cumulus, etc.) are
> masters at it. But to what expense?
>
> The expense of being the best. Why expend the energy to be
> best when you can be merely above competent?
>
> Those who succeed are the best. It's a shame that radio
> companies haven't figured that out. The future is the past,
> or something like that--wasn't that the quote?
>
The days of Broadcasting eneded sometime in the late '70's. Now the only way to survive is narrowcasting. Ever head of the golf channel? According to your logic they should expand and show highlights of last nights baseball games.
BTW XM and Sirius take Narrowcasting to the next level.