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Clear Channel continues to dominate in PPM

The reality is KLOL remains a top ranked station in both 25-54 and 18-49. David needs to accept this eventhough KLOL has lost shares since the Holiday monthly. If David wanted to be accurate he would admit the Holdiay numbers were not typical and not representative of the market under a normal survey. KLOL made an impressive move against Univision Radio and even if KLOL and KLTN fight it out moving forward it still makes KLOL a very improved station.

If KLOL hadn't been scared Univision to death they never would have launched Amor and made all the changes to the other stations. What does David think all these changes should not affect KLOL? Ofcourse it has affected but the reality is KLOL continues to perform very well and that he can't stand. Is KOVE or KAMA close to passing KLOL? How does KLOL compare to its performance in October and November? If you go back you will see KAMA has the same numbers as KQBU, KOVE is down and KLTN is virtually flat. David look at your performance and don't be obssessed with KLOL. They are going away soon and will make your life easier.
 
What? No more of the wonderful and awe inspiring MEGA?
No, say it ain't so.

So, what's the transmitter and license worth?
 
Kendromedia said:
What? No more of the wonderful and awe inspiring MEGA?
No, say it ain't so.

So, what's the transmitter and license worth?
Click to expand...

You could scale up the price for this one you can buy on Ebay and get an estimate. It won't be accurate, of course. Perhaps this is where some of our 'pirate' broadcasters get their equipment.

http://cgi.ebay.com/LP-FM-Broadcast-Transmitter-Exciter-Harris-MX-15_W0QQitemZ180220262230QQihZ008QQcategoryZ4674QQrdZ1QQssPageNameZWD4VQQcmdZViewItem?_trksid=p1638.m124
 
stan said:
Kendromedia said:
What? No more of the wonderful and awe inspiring MEGA?
No, say it ain't so.

So, what's the transmitter and license worth?
Click to expand...

The cost of the actual transmitter (equipment) has nothing to do with the overall cost of the station. I would also say the cost of the tower (actual steel) would not play a factor. The license is where the price come in.
Click to expand...
 
Easy Money - I really enjoy reading your comments about CC and the way you attempt to defend it. I do have to say David is correct when he states that the 25-54 demo for Hispanics is not the main focus. The 18-34 and 18-49 demos are much more relevant to the hispanic buys. Also, I know for a fact both KLTN & KOVE both easily outdistanced KLOL in revenue in 2007. In fact, KLOL was 14th in the market in revenue. Last year their local revenue was down year to year 5%. Keep up the good work and maintain your eagerness to please your employer.
 
You're absolutely correct, Univision had a great year last year. But you should at least admit that the tables have turned in 2008. Now it's KLOL who's having a great year (with regards to ratings and revenues) and Univision that's struggling.

I have nothing against Univision or any of the other broadcasting companies in Houston. It just amazes me how tough it is for some of you to admit when CC does something well.

By the way KLTN had better ratings than KLOL for A25-54. I'm not happy about it, but it is what it is. I'd prefer to deal in facts versus emotion.

Good thing A25-54 is no longer an important demo.
 
easy money said:
Good thing A25-54 is no longer an important demo.
Click to expand...

It is not as important in Hispanic buys as 18-34 or 18-49. As I have heard often when we analyze demos, if there is not an "18" in the demos, it ain't an Hispanic buy.
 
KLOL's revenues are up over 70%, where are KLTN's and KOVE's current revenues ?

EM - Again, while I approve of your enthusiasm please be careful when quoting the all mighty revenue. One month does not make a year. While, indeed, KLOL revenue is up in 2008 (January only) it is no where near the 70% you quote. Try more like 20+%, which is nice but you have to take it in context. KLOL currently ranks 11th in revenue while KLTN ranks 4th and KOVE 13th.

I also like to deal in facts and not emotion.
 
You are correct, one month does not make a year, which is why I quote yearly numbers. However, I do stand corrected; KLOL is only up 65% for Q1 and 68% for Q2. I'm happy to go into Q3 and Q4, but its way early for that. It also had its first million dollar month in February. No doubt it still has a ways to go to catch KLTN, but you must admit its moving in the right direction.
 
EM - I'll readily admit that KLOL appears to be heading in the right direction. What you need to take into consideration is revenue. When you quote that KLOL is up 65% in Q1 & 68% in Q2 I'm sure you're talking about pacing. But again, to be up that much doesn't speak highly of their 2007 revenue year. I hope KLOL continues to do well because competition in the marketplace is good for everyone. Peace.
 
David Eduardo remember this post?


Truth: In week 4 of January, KLTN beats KLOL in 12+, 18-34, 25-54. In January 4 weeks, KLTN beats KLOL in 12+ and 18-34. Since the 25-54 has been on a 7 week downtrend, and Jan week 4 was won by KLTN, I'll let the readers decide, since each week in PPM has the same sample as the month and is just as reliable as a whole month.

Truth: KOVE modified format 8 weeks ago; it is morphing. KAMA is 8 weeks old, and each week since it went on, KLOL has deciined.
 
David this one is a real classic ;D


DavidEduardo said:
easy money said:
Eduardo you seem to be bright and well studied, but seriously lack objectivity. We should all beware when someone starts quoting 12+ and 18-34 numbers, it's reaching for straws.
Click to expand...

Almost every Hispanic buy has an "18-" in the first digits of the demo. The core Hispanic demo is 18-34 or 18-49, while general market tends to be 25-54 as a broad demo.

The fact is for P25-54 KLOL has 4.6 shares versus KLTN's 4.3
Click to expand...

In week 4 of January, KLTN beat KLOL in 25-54.... with KLOL declining since the first week of Holiday.

Why do you refuse to admit that?
Click to expand...

Because the trending indicates that KLOL's short-lived success is over.
Click to expand...
 
JMartin1970 said:
David Eduardo remember this post?
Click to expand...
Wow, did David ever took your job or stole your wife or something. Because you are after him like a rooster on a chicken. I've have never met David, but he seems like a very intelligent individual with a great background on Spanish Language Radio. Now, who knows what your beef is with him, but when he said that KLOL was going to be short lived, he meant it from a analyst point of view. Trends like the one KLOL had usually indicate the decline of a station, and he did indicate that , I just don't know how you don't understand that. It was a prediction based on trends and History.
 
"dominate in PPM"

Given the bleak outlook, it would be nice to see more alliances and much less chasing meaningless numbers.
 
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