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Clear Channel & Cox Read this (KILLING RADIO)

G

greatscott1960

Guest
Download the entire Pdf - wwww.changethis.com/15.RadioClash

Radio is dying. Radio companies think it is about the technology. Fred Jacobs suggests they should start with the listeners.

I’m a researcher, so I spend a lot of time talking to radio listeners. And many of them are saying radio has become too commercial, too corporate, too predictable. A classic rock station in Portland, Maine sounds like a classic rock station in Phoenix, Arizona. Whether it’s al-news or hip-hop, the answer is the same: radio’s quest for consistency and pro?tability has made it dull.

The decline began in 1996, when governmental deregulation alowed broadcast
companies to grow at meteoric rates. As they became more atractive investments to Wall Street, radio stations and their market clusters systematicaly reduced expenses and station, added commercials, and took advantage of their ability to consolidate. Throughout these years, their focus has been on real estate — their share of the market.

Rather than folow the big-picture issues shaping American pop culture and changing media habits, most radio stations have focused their research dolars on traditional,
 
Fred Jacobs created the “classic rock” format, and played a major role in the growth of the “alternative” format as a longtime media researcher and consultant. He is the founder and president of Jacobs.

Fred wrote the manifesto referenced above. Oh well I think we all know that Clear Channel is akin to a poisonous pill when it comes to providing exciting, fresh and innovative music. Why look at the lovely quote below :

Lowry Mays, the founder of Clear Channel: "If anyone said we were in the radio business, it wouldn't be someone from our company. We're not in the business of providing news and information. We're not in the business of providing well-researched music. We're simply in the business of selling our customers products."

Wouldn't be surprised if the whole Mays clan never listened to music, well maybe the 2 sons listen to Hank Williams Jr. Greatest Hits, but what's not to like about that?

:)
 
> Lowry Mays, the founder of Clear Channel: "If anyone said we
> were in the radio business, it wouldn't be someone from our
> company. We're not in the business of providing news and
> information. We're not in the business of providing
> well-researched music. We're simply in the business of
> selling our customers products."
>
> Wouldn't be surprised if the whole Mays clan never listened
> to music, well maybe the 2 sons listen to Hank Williams Jr.
> Greatest Hits, but what's not to like about that?
>
> :)
>

Obviously, those few defenders of corporate radio may not want to read this, but, it's companies like Clear Channel that are running this once mighty industry right into the ground. Like it or not, the Clear Channel's of the world had either better learn to get with the program, or it might be the end of radio as most of us know it.<P ID="edit"><FONT class="small">Edited by radionut987 on 07/07/05 02:43 AM.</FONT></P>
 
> Lowry Mays, the founder of Clear Channel: "If anyone said we
> were in the radio business, it wouldn't be someone from our
> company. We're not in the business of providing news and
> information. We're not in the business of providing
> well-researched music. We're simply in the business of
> selling our customers products."

i'm no supporter of lowery mays, but i am curious as to where that quote attributed to him came from, reason being, i think shareholders would be a little upset about that comment. despite the fact that CC and all commercial radio is in the business of selling a product, called the audience, to their customers, called clients... a station can only deliver an audience to its clients if they can attract an audience... which must be done through effective business practices of whatever format is being used to gain that audience.

by the way, i tried the URL provided by greatscott1960 , but it didn't work.
 
the quote was from taken from here, however it is documented on many web sites:

<a target="_blank" href=http://www.corpwatch.org/article.php?id=8728>http://www.corpwatch.org/article.php?id=8728</a>
 
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