In the case of WBTB/Beaufort, it was the last standing AM signal in all of Carteret County. At 1kw, it had a decent signal. How expensive would it have been to buy a new 1kw transmitter and a new tower? That would be the total expense, wouldn't it?
In our case, if we had purchased it, we pretty much had a built in audience ready to listen.
> When you are talking about a nasty dog like a whole lot of
> signals are becoming these days, the issue with selling it
> is lack of upside. It's very hard to find an owner who, even
> though he could pick up a license for a song, is willing to
> invest the capital, blood, sweat, and tears necessary to
> rebuild the station. Of course, this assumes that the
> station could even be rebuilt. Unfortunately, the reality of
> the business is that, over time, communities change. There
> are some truly useless frequencies out there. Even if you
> could buy one for ten grand, it becomes a question of how
> much you'd have to spend before you'd even break even.
>
> Most people who have been successful enough in business to
> have plenty of extra money are way too smart to take on a
> hobbled frequency without a lot of upside. It's just not a
> smart investment.
>
>
> Besides, how on earth do you find a buyer, unless you
> personally know one right off hand? Not a whole lot of
> brokers (yes, myself included) are willing to go through the
> process of advertising a station, finding a buyer, and
> making a deal happen for just a few hundred bucks
> commission. It costs, on average, $4,000 in travel,
> advertising, and expenses to sell a small-market station.
> These poor frequences do not make fiscal sense for buyers,
> or for brokers...
>