Clear Channel flipping an FM?

[davideduardo]

Another radio board, Spanish language radionotas.com, reports today...

Entre otras de las novedades que nos encontraremos en esta semanalita es que en Phoenix Arizona, ¡estará la preciosa!, nooooo no se me confundan… ¡Yo no estaré ahí!, si no que se trata de la nueva estación de Clear Channel, que esta semanita empezara transmisiones con el formato que les esta funcionado mucho y bajo el nombre de La Preciosa, así que mis amiguitos de Phoenix, ya disfrutaran de la programación de las canciones del recuerdo y muchas felicidades!!

Translation:

Among other news that we hear this week is that La Preciosa will be in Phoenix. No, don't get confused, it's not me (reference to Preciosa meaning "pretty one")... it's about a new station from Clear Channel, which this week will start broadcasting with the format that has done so well for them in other places and is called La Preciosa, so, my Phoenix friends, you will enjoy this progrmming of oldies and congratulations!!!.

Truth? Fiction? Which signal?

 

[LiveOnTape]

> Another radio board, Spanish language radionotas.com,
> reports today...
>
> Entre otras de las novedades que nos encontraremos en esta
> semanalita es que en Phoenix Arizona, ¡estará la preciosa!,
> nooooo no se me confundan… ¡Yo no estaré ahí!, si no que se
> trata de la nueva estación de Clear Channel, que esta
> semanita empezara transmisiones con el formato que les esta
> funcionado mucho y bajo el nombre de La Preciosa, así que
> mis amiguitos de Phoenix, ya disfrutaran de la programación
> de las canciones del recuerdo y muchas felicidades!!
>
> Translation:
>
> Among other news that we hear this week is that La Preciosa
> will be in Phoenix. No, don't get confused, it's not me
> (reference to Preciosa meaning "pretty one")... it's about a
> new station from Clear Channel, which this week will start
> broadcasting with the format that has done so well for them
> in other places and is called La Preciosa, so, my Phoenix
> friends, you will enjoy this progrmming of oldies and
> congratulations!!!.
>
> Truth? Fiction? Which signal?


If this is truth, my educated guess would be Kiss. The other CC signals seem to be strong and/or heritage money makers. Kiss has a morning show that is in flux. Kid's return seems to be uncertain. Plus, despite recent ratings gains, Kiss still caters to a young audience. I suppose the powers at the top would have to wonder, "Can we make more money with a real money making Hispanic adult demo, rather than continuing to try to eke out a living with a station that delivers only young adult demos without really dominating the target audience.?"

If it's fiction, well, never mind.

 

[johnny_danger]

> If this is truth, my educated guess would be Kiss. The
> other CC signals seem to be strong and/or heritage money
> makers. Kiss has a morning show that is in flux. Kid's
> return seems to be uncertain. Plus, despite recent ratings
> gains, Kiss still caters to a young audience. I suppose the
> powers at the top would have to wonder, "Can we make more
> money with a real money making Hispanic adult demo, rather
> than continuing to try to eke out a living with a station
> that delivers only young adult demos without really
> dominating the target audience.?"
>
> If it's fiction, well, never mind.
>


I was wondering why this whole Kid thing is dragging out so long and now it makes sense. Why hire a new show if you're going to change the format in a month? If they were going to keep the format they would have made a move one way or another with the morning show.