Clear Channel has destroyed L.A. radio

[davideduardo]

Re: Playlist Misconceptions

>
> While I do share some sentiments about playlists, etc., one
> thing you have to understand is that what works in Peoria
> may not be what works in Los Angeles. Heck, what works in
> Ventura may not be what works in Los Angeles. This is where
> localness is crucial.

I am always curious why the segment you very correctly identified as being non-insiders continues to think that stations use one music list to program nationally.

In the larger, rated markets, nearly all stations that play some kind of currents do some kind of research, locally, with their own listeners and their own playlist. LA stations do not use national charts to program... nor do NY or even Peoria stations. They all do some kind of local research. Only the smaller markets have to rely on national charts to program because the cost of research is so high.

I suppose that there are those who think that the trades are used to program... when in fact, they are used as guidance in programming and as news sources. the problem is probably in the fact that most stations do not announce that they are doing thier own proprietary research, as it is a competitive tool and best kept secret. In the business, we all know when a competitor tests music, but we do not know how or where.

 

[BACKnUSSR]

Re: KIIS

> David makes a good counterpoint here. The definition of a
> "hit" has to be based upon more than national chart status.
> If, as in Los Angeles, a CHR has to be heavy in Hispanic
> appeal, a song that appeals mainly to non-ethnic listeners
> is not going to be a "hit" on that CHR even if it plays on
> other CHRs in other markets and achieves top-ten chart
> status.


Assuming of course that the song that appeals to mainly non-ethnic listeners
doesn't also appeal to ethnics. Very few CHR hits do not.

 

[Garrett]

Re: Playlist Misconceptions

It's certainly news to me. Didn't someone here say that KIIS isn't playing "Photograh" by Nickelback? It's funny then because Z102 here in Lubbock (also a CC CHR) is playing that song a lot!

So they must not be using this so-called "national play list" which I find to be a myth and nothing more.

> >
> > While I do share some sentiments about playlists, etc.,
> one
> > thing you have to understand is that what works in Peoria
> > may not be what works in Los Angeles. Heck, what works in
> > Ventura may not be what works in Los Angeles. This is
> where
> > localness is crucial.
>
> I am always curious why the segment you very correctly
> identified as being non-insiders continues to think that
> stations use one music list to program nationally.
>
> In the larger, rated markets, nearly all stations that play
> some kind of currents do some kind of research, locally,
> with their own listeners and their own playlist. LA stations
> do not use national charts to program... nor do NY or even
> Peoria stations. They all do some kind of local research.
> Only the smaller markets have to rely on national charts to
> program because the cost of research is so high.
>
> I suppose that there are those who think that the trades are
> used to program... when in fact, they are used as guidance
> in programming and as news sources. the problem is probably
> in the fact that most stations do not announce that they are
> doing thier own proprietary research, as it is a competitive
> tool and best kept secret. In the business, we all know when
> a competitor tests music, but we do not know how or where.
>

 

[john77]

Re: Playlist Misconceptions

> >
> > While I do share some sentiments about playlists, etc.,
> one
> > thing you have to understand is that what works in Peoria
> > may not be what works in Los Angeles. Heck, what works in
> > Ventura may not be what works in Los Angeles. This is
> where
> > localness is crucial.
>
> I am always curious why the segment you very correctly
> identified as being non-insiders continues to think that
> stations use one music list to program nationally.
>
> In the larger, rated markets, nearly all stations that play
> some kind of currents do some kind of research, locally,
> with their own listeners and their own playlist. LA stations
> do not use national charts to program... nor do NY or even
> Peoria stations. They all do some kind of local research.
> Only the smaller markets have to rely on national charts to
> program because the cost of research is so high.
>
> I suppose that there are those who think that the trades are
> used to program... when in fact, they are used as guidance
> in programming and as news sources. the problem is probably
> in the fact that most stations do not announce that they are
> doing thier own proprietary research, as it is a competitive
> tool and best kept secret. In the business, we all know when
> a competitor tests music, but we do not know how or where.
>

I don't think anyone is saying that stations use "one music list" to program nationally... I do know though as an old "rule of thumb" that is was standard practice for stations to add a song they weren't playing if it reached the top 10 nationally... Some trades and charts (like the Hot 100) have ZERO meaning... others like the CHR/Pop chart in Mediabase/R&R are very relevant and must be used as at least a guide...

As for the national charts, the new songs always seem to start out in the smaller markets, then the bigger stations decide whether or not they want to play them or not (usually once they have climbed into the top 40)... look at Natasha Bedingfield's "Unwritten"... it had a great base of airplay from the smaller stations and managed to climb to #4 nationally before KIIS FM finally added it... Not surprisingly at all, the song is doing very well there, appearing on Jojo's Top 9 at 9 regularly... now I'm wondering when (if) they will add Cascada, James Blunt and perhaps Daniel Powter. No, I know they won't touch the new Nickelback after the "Photograph" snafu... How they missed this HUGE hit when they were playing "How You Remind Me" as gold 4 times or so a week is one of L.A. radios great mysteries...