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Clear Channel/iHeartMedia personalities reading ads on other stations

SimiRadioListener26

SimiRadioListener26

So hearing a radio personality read an ad on a station they're not normally broadcast on is nothing new. I've heard ads from Vic the Brick, Petros Papadakis, Rush Limbaugh and Sean Hannity on KFI, and I've heard John Kobylt on KIIS. That all makes sense because those guys are all associated to some degree, either by station employment or through syndication by Premiere, with iHeartMedia (or The Corporation Formerly Known As Clear Channel). What shocked me today was hearing Kobylt reading an ad for LASIK on a CBS Radio station, K-Earth! Is this more common than I think? I guess it sort of makes sense since he doesn't identify himself so there's no risk of promoting the competition, but surely K-Earth could have gotten someone else to read the ad? Or has John become like a regional spokesperson (or "spokeshole" as he would say) for LASIK on the radio, and if other stations in So Cal want their advertising they have to use his voice?
 
SimiRadioListener26 said:
...but surely K-Earth could have gotten someone else to read the ad? Or has John become like a regional spokesperson (or "spokeshole" as he would say) for LASIK on the radio, and if other stations in So Cal want their advertising they have to use his voice?
Click to expand...

You got it. John is paid by the particular Lasik centre as a spokesperson for the company's ad campaign. It's not unusual at all.
 
If a client comes to you and says I will buy a 10,000 ad campaign but i want my guy from CBS on the ad... you begin an internal debate...

1...take the money but expose an already over exposed guy...


or

2...don't take the money and let it go to the competition where they would finally have enough money to hire a good morning man.

might be a good programming decision to just take the money, run the ad, and not worry about it.
 
That reminds me, I remember a few years ago or so hearing Marcy Pierce, usually heard on Family Radio (at that time a co-host of a weekday afternoon segment of music), reading news on I think 1000 KCEO from Vista, which at the time wasn't a religious station. It surprised me to hear a personality from a religious station/network on a non-religious station in a context other than an interview or guest on a talk show. I guess it does happen, though.
 
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It seems to me that the media are more relaxed about this kind of thing than when I was growing up. So I was bit suprised when I listened to an old 93/KHJ aircheck recently (65 or 66, IIRC), and heard Gene Weed (of competitor KFWB) identify himself by name on a commercial.
 
LKellerIII said:
It seems to me that the media are more relaxed about this kind of thing than when I was growing up. So I was bit suprised when I listened to an old 93/KHJ aircheck recently (65 or 66, IIRC), and heard Gene Weed (of competitor KFWB) identify himself by name on a commercial.
Click to expand...

There's also a March, 1971 Jimmy Rabbitt KMET aircheck where a Humble Harve spot plays. It's really pretty common and has been for decades.
 
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