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Clear Channel is everywhere

M

mike704

Guest
A friend of mine and I were talking about WSIC one day. We discovered this class 4 on 1400 with 1kw is owned by Clear Channel. We are both scratching our heads and wondering why a big group like CC would have any interest in a small station in Statesville. Nothing against either Statesville or WSIC. We have got to be missing something....right?

MikeM
 
> A friend of mine and I were talking about WSIC one day. We
> discovered this class 4 on 1400 with 1kw is owned by Clear
> Channel. We are both scratching our heads and wondering why
> a big group like CC would have any interest in a small
> station in Statesville. Nothing against either Statesville
> or WSIC. We have got to be missing something....right?

If I understand this correctly, essentially WSIC's "sister" FM is WFMX, also owned by CC, though listed as Mercury Broadcasting. And speaking of the small AMs owned by CC, there are quite a few I'm sure. In Asheville, there's even a daytimer owned by CC--the liberal talker at 880 WPEK.
There's also 1400 WMXF, licensed to Waynesville--same class as WSIC, 1kw unlimited.
 
> If I understand this correctly, essentially WSIC's "sister"
> FM is WFMX, also owned by CC, though listed as Mercury
> Broadcasting. And speaking of the small AMs owned by CC,
> there are quite a few I'm sure. In Asheville, there's even a
> daytimer owned by CC--the liberal talker at 880 WPEK.
> There's also 1400 WMXF, licensed to Waynesville--same class
> as WSIC, 1kw unlimited.



I believe the issue is that, in order to get the FMs away from the owners, they were forced to take the AMs. Now, CC is probably hesitant to spin them because good local owners could take away some of their cume.
 
> I believe the issue is that, in order to get the FMs away
> from the owners, they were forced to take the AMs. Now, CC
> is probably hesitant to spin them because good local owners
> could take away some of their cume.

WSIC is still a bit of an oddball though. Before CC was the monster, and companies like Cox were selling off their AM's (like WSOC-AM), Adventure bought both WFMX and WSIC without much hesitation from the Statesville Radio Corp. It was the only non-simulcast AM they owned when they bought it. Also, because Adventure was one of those companies that mandated similar equipment in all of it's stations, WSIC got the same setup that WFMX did, and the other Adventure properties in Savannah and WV, a brand new Wheatstone board, a cart replacement system, new cabinetry and new mics.

I got to do the morning show there for a week. Being in a small town, 1kw AM, doing a swap shop with a state of the art studios was something else.

All of their old equipment went to another former employer - WWWX/Albemarle. They really needed the new board, their old one had caught on fire.
 
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