• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Clear Channel/KFI Remain Dominant in March ratings

A

Art Landing

According to AQH (Average Quarterly Hour) ratings for March, Clear Channel’s conversion of KTLK to KEIB “Patriot Radio” is a success without significantly impacting sister station KFI. CC meanwhile continues its dominance of FM.

KFI is up .2 points over the prior month, enough to maintain its edge over second place KNX (both are 50KW stations). The station is strongly featuring live local hosts with deep investigative reporter involvement by the news department.

The renamed KEIB meanwhile has gone up .4 points to pass Salem owned KRLA by two points and be a point behind Cumulus owned KABC (both with rival talk formats). KEIB is also a point ahead of CC/FOX sports station KLAC, which lags .5 points behind ABC/Disney owned KSPN .

KISS, KOST and KBIG(all CC owned) continue their trifecta dominance of the FM spectrum

Here is the link:

http://ratings.****************/cgi-bin/rol.exe/arb003

l
 
Last edited:
On the talk front, I would say that's a yes and no. Yes, the migration of Rush et al to KEIB didn't cannablize KFI, but no with only a .5 share for Glenn, Rush and Hannity I wouldn't necessarily say that has been a wholesale success. In fact, for these far superior in entertainment value and more well known radio hosts to only pull a .4, .6 and .5 over the last three rating periods to me has been surprisingly disappointing.

IMHO, success would be something around a 1.5 + share with KFI still maintaining it's audience. If I recall, it was not uncommon for liberal talk to have a .3 or .4 share on that same facility.

And I don't see Salem's talker or KABC being successful either and worthy benchmarks.

But to be fair, it's fairly early in the game. We'll see as time goes on.
 
Dominant?

I know that only Persons 6+ are published -- but remember no station sells those numbers... Person's 6+ is a 6 year old and a 99 year old. Bold move by KFI for sure becasue not only has "no-hope" radio skewed way old -- it's also on many "no buy" dictates. However the "clense" of trying something different was NOT dominat in March. In P25-54 M-F 6a-7p, KFI was 18th -- down from 8th last March.

1150 went from 43rd to 41st. (.4 to a .3 share)

Noble experiment to find shows that might be entertaining, informative and sellable. We shall see what happens.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom